Director of Marketing, Culture Campaigns - Stand Together
Manhattan, NY 10001
About the Job
Stand Together is a dynamic and mission-driven organization committed to driving positive social change and empowering individuals to overcome barriers. Join our team and be part of a collaborative community that values innovation, personal responsibility, and the power of bottom-up solutions. Together, we will create a society that fosters opportunity, dignity, and well-being for all.
The growing Stand Together Music, Sports & Entertainment team is building a community of artists, entertainers, and industry organizations that are collectively using the unique power of music to inspire and supercharge social progress.
The Director of Marketing, Culture Campaigns leads the development and implementation of marketing strategies that promote social impact initiatives through partnerships and activations with cultural influencers across music, sports and entertainment verticals. The ideal candidate will have a deep understanding of marketing and media principles, pop culture, the entertainment industry as well as a passion for creating positive social change. This position is responsible for developing and executing marketing plans and activations that drive awareness, engagement, and support for social impact initiatives.
Your Responsibilities Include
- Develop, design, and implement strategies and marketing campaigns that are woven into the cultural fabric and deliver impact driven results and outcomes.
- Collaborate with cross-functional teams to identify and prioritize social impact campaigns that elevate the organization's vision and principles within culture.
- Develop creative concepts that resonate with target audiences and inspire engagement and action by utilizing market trends and consumer insights.
- Drive collaboration with internal stakeholders to define key performance indicators (KPIs) as well as track and report on the success of culture campaigns and activations.
- Build and manage relationships with key stakeholders, including external partners and influencers.
- Develop investment proposals for marketing activations that employ sound decision-making framework and testing/experimentation methodologies.
- Drive collaboration with internal and external partners by seeking knowledge from peers, colleagues, and subject matter experts (SMEs). Develop communication touch points with key stakeholders to ensure an effective two-way flow of knowledge and feedback.
- Liaise with agency partners where appropriate, including statement of work (SOW) development, project briefings, expectation management and results monitoring.
Knowledge and Skills You Bring to the Organization
- 7+ years of professional experience in marketing strategy and execution in consumer brand or entertainment industries with a proven track record of driving transformational results at scale.
- Passion for social impact marketing and alignment with Stand Together's vision for change through experimental discovery and creative problem solving.
- Proven success in translating organizational vision and high-level objectives into strategic and actionable integrated marketing plans with clear goals and KPIs.
- Demonstrated experience understanding the needs of different audiences/stakeholder segments and developing appropriate and innovative marketing assets and communication strategies.
- A proven leader and team player with experience in inspiring and collaborating with cross-functional teams by promoting a clear vision to support shared business priorities.
- Experience building strong relationships with key internal/external partners and senior level stakeholders within complex and matrixed organizational structures.
- Superior written and verbal communication skills.
- Knowledge of agency relations (as a client or agency representative) and experience in understanding how and when to seek external/vendor support to expand capabilities and increase impact.
Stand Together helps social entrepreneurs supercharge their efforts to help people improve their lives. We connect them with passionate partners and the resources necessary to make a greater difference. Through our philanthropic community, we tackle some of the nation's biggest challenges so that every person has the opportunity to realize their extraordinary potential. Stand Together partners with people from diverse perspectives and backgrounds—including people in education, business, community non-profits, and public policy—to accomplish more together than any of us could on our own.
Our Values Working at Stand Together is different from many other organizations. We have a relentless commitment to a culture based on a business philosophy called Principle Based Management® (PBM®). Informed by the principles that allow a free and open society to flourish, PBM® prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
We believe that diversity in experiences, perspectives, knowledge and ideas fuels creativity, broadens knowledge, and helps drive success. That's why we're proud to be an equal opportunity employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity. We welcome all qualified applicants regardless of color, race, religion, religious creed, sex, gender or gender identity, gender expression, sexual orientation, national origin, citizenship, ethnicity, ancestry, age, physical disability, mental disability, medical condition, pregnancy (including medical needs which may arise from pregnancy, childbirth, or related medical conditions), military and veteran status, genetic information, marital or familial status, political affiliation, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.
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Source : Stand Together