Director of Marketing Operations and Communications, Vanderbilt Medical Laboratories - Vanderbilt University Medical Center

Discover Vanderbilt University Medical Center: Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and where your diversity of culture, thinking, learning, and leading is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt’s mission is to advance health and wellness through preeminent programs in patient care, education, and research.


Organization:


Lab Business Development


Job Summary:


Vanderbilt University Medical Center recently launched a board-approved, high-profile, and extensive laboratory expansion program. We seek a marketing operations and communications director to lead strategic planning, manage cross-channel marketing campaigns, and optimize performance to drive revenue growth. This role will be central to integrating a new CRM system, developing data-driven marketing strategies, overseeing funnel reporting, and ensuring seamless communication across teams, internal and external customers, and strategic partnerships. The successful candidate will work closely with corporate marketing, communications, and engagement teams to ensure all efforts align with the organization's business goals and overall brand strategy.


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Key Responsibilities:


Strategic Marketing Operations and Communications


· Lead high-level strategic marketing operations, including developing and executing integrated marketing campaigns that support the laboratory expansion program's goals and drive revenue-optimizing performance across digital and traditional channels.


· Drive the implementation and integration of a new CRM system, ensuring seamless data flow between marketing, sales, and other business functions to optimize lead tracking, nurture strategies, customer engagement, and internal awareness.


· Utilize CRM and marketing analytics platforms to provide comprehensive insights into customer behavior, campaign performance, and funnel optimization, ensuring decisions are driven by real-time data.


· Develop funnel reporting that tracks each stage of the customer journey, identifying opportunities for improvement and ensuring marketing efforts are tied to measurable revenue outcomes.


· Create and track Key Performance Indicators (KPIs) directly connected to revenue, providing regular performance updates to senior leadership and making data-driven adjustments to improve results.


· Manage campaign performance analysis and optimization efforts, ensuring marketing spending is aligned with business objectives and delivers measurable growth.


· Develop communication materials such as press releases, newsletters, email campaigns, collateral, and social media content to ensure that the laboratory expansion is effectively communicated to key audiences.


· Oversee the development of a unified communications strategy that effectively engages internal/external stakeholders and customers, promoting the laboratory expansion program and ensuring alignment across digital, print, and in-person channels.


· Work closely with sales and other teams to ensure that marketing campaigns are aligned with business development goals and supported by a robust communications infrastructure.


· Oversee the design and ongoing development of the laboratory's website, ensuring it effectively supports marketing goals and provides an engaging, user-friendly experience.


· Ensure the website is a key platform for lead generation and customer engagement, optimizing content and functionality to drive traffic and conversions.


· Continuously analyze and improve the website's SEO, content structure, and overall performance, ensuring alignment with marketing strategies and brand messaging.


· Regularly analyze marketing performance against KPIs, providing detailed reports and insights to senior leadership while identifying areas for growth and improvement.


· Collaborate with Vanderbilt's corporate marketing, communications, and engagement teams to ensure that all marketing and communication strategies are consistent with the overall brand message and organizational objectives.


· Ensure marketing activities comply with all company policies and healthcare industry regulations, particularly regarding data privacy and HIPAA standards.


Our professional administrative functions include critical supporting roles in information technology and informatics, finance, administration, legal and community affairs, human resources, communications and marketing, development, facilities, and many more.


At our growing health system, we support each other and encourage excellence among all who are part of our workforce. High-achieving employees stay at Vanderbilt Health for professional growth, appreciation of benefits, and a sense of community and purpose.


Core Accountabilities:


Organizational Impact: Delivers projects/assignments that have a direct impact on goals/objectives of the unit/department that the job is in. Problem Solving/ Complexity of work: Conducts extensive analysis of situations or data to resolve numerous, complex issues; may involve the input/work of others. Breadth of Knowledge: Has in-depth level of knowledge within a professional area and working knowledge of other areas. Team Interaction: May lead mid-sized projects; coaches and guides team members.


Core Capabilities :


Supporting Colleagues: - Develops Self and Others: Invests time, energy, and enthusiasm in developing self/others to help improve performance e and gain knowledge in new areas. - Builds and Maintains Relationships: Maintains regular contact with key colleagues and stakeholders using formal and informal opportunities to expand and strengthen relationships. - Communicates Effectively: Recognizes group interactions and modifies one's own communication style to suit different situations and audiences. Delivering Excellent Service: - Serves Others with Compassion: Seeks to understand current and future needs of relevant stakeholders and customizes services to better address them. - Solves Complex Problems: Approaches problems from different angles; Identifies new possibilities to interpret opportunities and develop concrete solutions. - Offers Meaningful Advice and Support: Provides ongoing support and coaching in a constructive manner to increase employees' effectiveness. Ensuring High Quality: - Performs Excellent Work: Engages regularly in formal and informal dialogue about quality; directly addresses quality issues promptly. - Ensures Continuous Improvement: Applies various learning experiences by looking beyond symptoms to uncover underlying causes of problems and identifies ways to resolve them. - Fulfills Safety and Regulatory Requirements: Understands all aspects of providing a safe environment and performs routine safety checks to prevent safety hazards from occurring. Managing Resources Effectively: - Demonstrates Accountability: Demonstrates a sense of ownership, focusing on and driving critical issues to closure. - Stewards Organizational Resources: Applies understanding of the departmental work to effectively manage resources for a department/area. - Makes Data Driven Decisions: Demonstrates strong understanding of the information or data to identify and elevate opportunities. Fostering Innovation: - Generates New Ideas: Proactively identifies new ideas/opportunities from multiple sources or methods to improve processes beyond conventional approaches. - Applies Technology: Demonstrates an enthusiasm for learning new technologies, tools, and procedures to address short-term challenges. - Adapts to Change: Views difficult situations and/or problems as opportunities for improvement; actively embraces change instead of emphasizing negative elements.


Position Qualifications:


Responsibilities:


Certifications:


Work Experience:


Relevant Work Experience


Experience Level:


7 years


Education:


Bachelor's


Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and to the principles of equal opportunity and affirmative action. EOE/AA/Women/Minority/Vets/Disabled