Director of Marketing and Outreach - Chick-fil-A
Advance, NC 27006
About the Job
As the Director of Marketing, you will be the driving force behind our store's marketing and sales strategies, focusing on growing our local market presence, engaging the community, and enhancing customer experience. Your creativity, strategic planning, and passion for brand development will be crucial in making Chick-fil-A Clemmons a community cornerstone. This position oversees the marketing efforts of both our Bermuda Run and Clemmons locations.
This position requires an on-site presence 80% of the time.
Key Responsibilities:
- Brand Promotion: Develop, implement, and monitor marketing strategies that promote Chick-fil-A Clemmons to increase brand awareness and sales. This includes leveraging social media platforms, local advertising, and email marketing campaigns.
- Community Engagement: Cultivate strong relationships with the local community, including schools, businesses, and other organizations, to create partnership opportunities and sponsor events that align with our brand values.
- Event Management: Plan and execute in-store and off-site events that enhance customer engagement and loyalty, from concept to completion. This may involve coordinating with vendors, managing budgets, and ensuring all events align with Chick-fil-A's brand standards and values.
- Customer Experience: Work closely with the restaurant team to develop initiatives that improve customer satisfaction and promote a positive dining experience. This includes gathering and analyzing customer feedback to identify opportunities for improvement.
- Sales Analysis: Monitor and analyze sales data to identify trends, measure the effectiveness of marketing strategies, and adjust plans accordingly to maximize return on investment.
- Team Collaboration: Collaborate with the restaurant's leadership team to align marketing strategies with overall business goals. Provide marketing support and training to team members to ensure brand consistency.
- Innovation: Stay informed about market trends, competitor activities, and the latest marketing techniques, adapting strategies as necessary to keep Chick-fil-A Clemmons at the forefront of the fast-food industry.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field preferred.
- 2+ years of marketing experience, preferably in the restaurant or retail industry.
- Strong understanding of digital marketing platforms and strategies.
- Excellent verbal and written communication skills.
- Ability to organize, prioritize, and manage multiple projects with attention to detail.
- Creative thinker with a passion for brand building and community involvement.
- Proficient in Microsoft Office and social media platforms.
- Willingness to work a flexible schedule, including evenings and weekends, as required by events and initiatives.
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.