NOTES: ThoroughCare, Inc. is a healthcare-focused platform services company, founded in 2013 and headquartered in Pittsburgh, PA.  Our targeted solutions assist various Healthcare Professionals, payers, pharmacy and other HCQP organizations with their participation in value-based care management and wellness programs - whether it's fee-for-service, shared-risk or capitation-based - with focus on the combination of improved patient quality of life, reduced spending, and increased revenue. ThoroughCare software is currently used to support over 250,000 patients across over 800 primary care and specialty practices across the United States.

We are driven by our passion to improve the quality of life for every person we can. Our mission is to simplify integrated whole patient care by extending the care setting beyond the facility and into the patient home, empowering care teams through features designed with clinicians in mind, and we are looking for motivated and experienced individuals to join us on our journey.

For more information about ThoroughCare:  http://www.thoroughcare.net/
 

Job Title:                       Director, Product Marketing	Date:                               August 1, 2024
Location:                      Pittsburgh, PA	Classification:            Full Time
Department:               Sales and Marketing	Reports To:                  VP, Corporate Marketing

We are seeking a dynamic and experienced Product Marketing Director to join our team, specializing in care coordination and population health management. By working for an emerging company in the Healthcare IT domain, your hard work and creativity will bring an immediate and significant impact for our organization and the healthcare providers who utilize our platform. The ideal candidate will have a strong background in healthcare IT, a passion for improving patient outcomes, and the ability to lead and execute comprehensive marketing strategies.

To excel in this role, you will need to possess a unique blend of healthcare experience, marketing creativity, and strategic and technical acumen. You must have a deep understanding of the healthcare B2B market and demonstrate proficiency in identifying customer and market requirements, delivering market opportunity assessments, and influencing leadership for investments. With your profound market knowledge, you will develop competitive positioning, key value messaging, and compelling content that resonates with our customers. Your drive to develop successful launch plans and marketing campaigns will be complemented by your ability to provide ongoing sales enablement and strategic thought leadership through the development and management of ROI-focused marketing materials.

Our ideal candidates are highly motivated self-starters: those who can hit the ground running and quickly get up to speed with our solutions, our technology, and the Care Coordination/Management/Navigation domain; those who extol the value of Agile Software Development (Scrum, epic/user story-based requirements, test-driven development, continuous integration); those who innovate through strong situational analysis, problem resolution skills and the assertiveness to think outside the box.
This position is full-time and available immediately.  Benefits include health insurance, paid vacation, retirement planning and career advancement opportunities.  Onsite placement for this position is preferred, however working remotely is possible with this position.  This is an excellent opportunity to build your career with a growing healthcare software company. If you aspire to a career in product development, and take pride in building world-class software solutions, we’d love for you to be a part of our team!

General Responsibilities

• Market Strategy and Execution
  • Develop and implement comprehensive product marketing strategies to drive adoption and growth of our care coordination and population health management solutions.
  • Conduct market research to identify trends, competitive landscape, and customer needs, translating insights into actionable marketing plans.
  • Collaborate with product management and sales teams to align marketing strategies with product development and sales objectives.
• Product Positioning and Messaging
  • Define and articulate clear, compelling product positioning, messaging, and value propositions tailored to target audiences, including healthcare providers, payers, and other stakeholders.
  • Create and maintain a suite of marketing collateral, including brochures, whitepapers, case studies, presentations, and website content.
• Demand Generation
  • Lead demand generation efforts, including digital marketing campaigns, webinars, events, and other lead generation activities.
  • Develop and manage multi-channel marketing campaigns to drive awareness, engagement, and conversion.
• Customer Engagement and Advocacy
  • Develop and nurture relationships with key customers and industry influencers to gather feedback, drive product improvements, and create advocates for our solutions.
  • Organize and participate in industry events, conferences, and trade shows to promote our products and establish thought leadership.

Skills/Qualifications

• Company headquarters are in Pittsburgh, PA and onsite placement for this position is preferred, however working remotely (continental US only) is possible with this position. If working remotely, the candidate is required to be at HQ once a quarter for a week's time.
• BS/BA in Marketing, Business, Healthcare Administration or related field is required; MBA preferred
• Minimum of six (6) years of professional work experience in a multi-tenant platform service/SaaS company environment, with a focus on care coordination and population health management solutions
• Proven track record of developing and executing successful product marketing strategies that drive growth and customer engagement.
• Strong understanding of the healthcare landscape, including key industry trends, regulatory environment, and the needs of healthcare providers and payers.
• Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
• Demonstrated ability to lead and inspire teams, manage multiple projects simultaneously, and deliver results in a fast-paced environment.
• Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
• Experience with product launches and go-to-market strategies for healthcare IT solutions.
• Knowledge of healthcare data analytics and value-based care models.
• Established network of industry contacts and thought leaders in the healthcare IT space.
• Ability to establish and maintain effective working relationship with a service-oriented attitude in a team environment. Includes interaction with internal staff as well as customer staff members

Are you interested in this job?  Please either a) respond to the electronic posting, b) email a resume, cover letter and salary requirements to jobs@thoroughcare.net or c) mail resume and supplemental information to ThoroughCare, Attn: Jobs, 2 Allegheny Center, Suite 701, Pittsburgh, PA 15212. Candidates may be asked to take a skills test to further determine qualifications for the role. 
All candidates are subject to a background check and must be authorized to work in the United States.  Please note that ThoroughCare is an Equal Opportunity Employer. We celebrate diversity and are fully committed to maintaining an inclusive environment for all employees that is free of

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