Email Marketing Manager - Thompson Hospitality Corporation

The Email Marketing Manager is responsible for developing, implementing, and managing Thompson Restaurants email marketing strategy. This role involves managing and executing campaigns that engage, nurture, and convert target audiences for fourteen different restaurant brands. The Email Marketing Manager works closely with the marketing and IT teams to ensure alignment with business objectives and to optimize campaign performance. 

Strategy Development: 

• Create and implement comprehensive email marketing strategies to drive customer engagement, retention, and conversion. 
• Develop and segment email lists to ensure targeted and personalized messaging. 
• Ensure email strategy aligns with each brand calendar and vision. 
• Build individual brands SMS strategy and program.

Campaign Management: 

• Execute email marketing campaigns, including promotional offers, product launches, and lifecycle campaigns to build brand awareness and drive sales. 
• Manage the end-to-end email process, from deployment and post-campaign analysis. 
• Optimize email templates for responsiveness across all devices. 
• Develop and maintain SOPs and road maps for email processes, A/B testing and KPIs. 
• Create customer journey roadmap to drive frequency and improve the guest experience. 

Content Creation: 

• Collaborate with the brand marketing team to develop compelling email copy and visuals based on email campaign results  
• Ensure that all email content aligns with brand voice and messaging guidelines by brand in conjunction with brand manager. 
• Must be versed in creating customer journey through email experience from conception to copmpletion. 

Analytics and Reporting: 

• Track and analyze key performance indicators (KPIs) such as open rates, click-through rates, conversions, and ROI. 
• Conduct A/B testing to optimize subject lines, content, and call-to-action (CTA) effectiveness. 
• Generate and present detailed reports on email campaign performance, making data-driven recommendations for improvement. 

Compliance and Best Practices: 

• Ensure compliance with email marketing laws and regulations (e.g., CAN-SPAM). 
• Stay updated on industry trends, tools, and best practices in email marketing. 

Tools and Technology: 

• Utilize email marketing platforms (OLO) to manage campaigns. 
• Integrate email marketing efforts with CRM systems and marketing automation tools. 

Education: 

• Bachelor’s degree in marketing, Communications, Business, or a related field. 

Experience: 

• 3-5+ years of experience in email marketing or a related role. 
• Proven track record of successful email campaigns and list management. 

Skills: 

• Strong understanding of email marketing best practices and industry standards. 
• Proficiency with email marketing platforms and tools. 
• Excellent written and verbal communication skills. 
• Analytical mindset with the ability to interpret data and metrics. 
• Creative problem-solving skills and attention to detail. 
• Ability to work collaboratively across teams. 

Preferred Qualifications: 

• Experience with marketing automation tools and CRM systems, specficaly OLO and Mailchimp.
• Knowledge of HTML/CSS for email template customization. 
• Certification in email marketing or related areas. 

Who We Are: 

Thompson Hospitality is the nation’s largest minority-owned food and facilities management company. Our services include hospitality, full dining and quick service restaurants, campus dining, diversity consultation, facility operations and maintenance management.  We are a family-run organization with more than thirty years providing services built on our core mission to provide a positive experience to every relationship we are involved in: one guest, one client, one team member at a time.  As a fast growing company, we have a growth plan to more than double in size over the next three years.  We are looking for team members who are interested in developing their careers to the next level while joining our team of over 4,000 employees, serving clients in over 40 states to include more than 1.9 million guests each year. Thompson Hospitality focuses on three core areas in everything we do: 

• Purpose 

• Give back to our communities 
• Celebrate diversity 

• People 

• Do the right thing 
• Treat people the way you want to be treated 
• Always do your best 
• Be accountable for our actions 

• Performance 

• Serve the highest quality food 
• Provide world-class service 
• Maintain flexibility to better serve our clients 

Competitive Benefits: 

• Health/Dental/Vision 
• Paid Time Off 
• 401(k), matched up to 4% 
• Short and Long Term Disability 
• Tuition Reimbursement 

• Employee Referral Program 
• Pet Insurance 
• Discounts: Hotels, Travel, Tickets, Restaurants 
• Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school 

We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.