Email Marketing Specialist - Silencer Central

Join one of the fastest growing companies in America, recently recognized as an Inc. 5000 award-winning company with more than 400 percent growth over the past three years. Silencer Central is passionate about the compliancy, knowledge and community education in firearm sound suppression and making silencer buying simple since 2005. Apply today!

Classification: Full time; Exempt

Shift: Monday – Friday, core hours 8:30am-5:00pm

Location: On-site 

Job Summary:

At Silencer Central, we believe that Customers + Integrity = Winning. As an Email Marketing Specialist at Silencer Central, you will be responsible for developing and executing our email marketing campaigns to drive engagement, retention, and sales. You will collaborate closely with the marketing team to create compelling content, segment audiences effectively, and optimize campaigns for maximum performance.

Essential Functions:

• Develop and implement email marketing strategies to promote products, drive sales, and enhance customer engagement.
• Create and manage email campaigns, including content creation, segmentation, scheduling, and deployment.
• Optimize email campaigns through A/B testing of subject lines, content, and calls-to-action.
• Monitor and analyze campaign performance metrics to identify areas for improvement and implement solutions accordingly.
• Collaborate with the design and content teams to ensure emails are visually appealing, on-brand, and optimized for conversion.
• Stay informed about industry best practices and email marketing trends to recommend improvements and innovations.
• Set up and manage email automation workflows for various customer journeys, including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.
• Maintain and grow email subscriber lists, ensuring data quality and compliance with relevant regulations (e.g., GDPR, CAN-SPAM).

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven experience in email marketing with a focus on B2C campaigns.
• Familiarity with email marketing tools such as Klaviyo or similar platforms.
• Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry preferred. 
• Strong analytical skills and the ability to interpret campaign performance data.
• Creative mindset with the ability to generate innovative ideas for campaigns.
• Experience with HTML and CSS is a plus.
• Excellent attention to detail
• Excellent interpersonal, written, and oral communication skills
• Ability to manage multiple projects with strict deadlines in a fast-paced environment
• Ability to work independently to achieve goals and targets
• Ability to organize and prioritize work
• Ability to work in a team environment to achieve team, departmental, and corporate goals 
• Critical thinking ability - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action

Compensation and Benefits:

Salary: $40,000.00 - $70,000.00 DOE. Silencer Central offers a competitive total compensation package that includes:

• Profit Sharing and Incentive Bonus
• Unlimited PTO
• Company Paid Holidays
• Health insurance: Copayment Plus Plan or High Deductible Health Plan with $1500-$3000 HRA Contribution
• Dental insurance
• Vision insurance
• LTD and STD insurance
• Company Paid Life Insurance
• EAP
• Colonial Life
• 401(k) with company match
• Employee Discount Program
• Free snacks and drinks

Apply today and join our amazing team! Our business is growing and we need motivated people to help us continue our success!