Events Marketer - Instinct Science

Meet Instinct

Instinct Science is an animal health software company that helps the world’s leading veterinary practices enhance patient care, improve staff efficiency, and minimize burnout. Our easy-to-use platform acts as the nerve center for veterinarians, veterinary nurses, and support staff alike, fostering seamless collaboration across teams. With our January 2024 acquisition of VetMedux, a trusted education and point-of-care information company for veterinarians, Instinct has strengthened our commitment to delivering the mission-critical tools veterinary practices need to care for their patients at the highest level and with the best outcomes!

We’re fueled by compassion! Our team, our customers, and their patients and animal owners matter immensely to us. We put the Customer First; Act with Grace, Not Teeth; Do the Right Things for the Right Reasons; and know that Excellence is in our DNA. 

If these values speak to you, you might be a good fit for our Events Marketer role.
 

A Sneak Peek of Your Role  

As the Events Marketer you’ll own the planning and execution of major veterinary conferences and strategic hosted events, ensuring high engagement and a positive ROI on events that we participate in. Reporting to the VP of Marketing, you’ll work cross functionally to integrate lead generation strategies into event planning that meets or exceeds objectives. In this role, you will be instrumental in facilitating impactful, lasting impressions of the Instinct brand.

What You’ll Do ‍

• Lead the planning and execution of major veterinary conferences and strategic hosted events, ensuring high engagement. 
• Deliver flawless logistics, from booth setup to post-event follow-up, resulting in increased brand visibility and lead generation. 
• Create and execute localized campaigns and field marketing initiatives that increase brand awareness and lead generation in key regions.
• Form partnerships with veterinary associations and utilize customer testimonials to build credibility in the market.
• Consistently manage the events and field marketing budget, ensuring cost-effective approaches while maximizing ROI. 
• Present regular reports on event performance, tracking metrics like lead generation, customer engagement, and budget use.
• Implement a data-driven approach to continuously improve event strategies.
• Adjust tactics based on attendee feedback, lead conversion data, and performance analysis to ensure that all events meet or exceed objectives.
• Successfully organize the annual all-hands retreat, ensuring a well-coordinated, thoughtful event that fosters a strong company culture.

Who You Are ‍

• Must Haves:
  • Proven experience managing events from start to finish (conferences, strategic events) including ownership of all logistics, booth setup, sponsorships, and post-event follow-up. 
  • Experience in delivering events that generate leads and increase brand visibility. 
  • Strong financial management skills to oversee event and field marketing budgets. 
  • Ability to maximize ROI through cost-effective event planning. 
  • Experience in providing detailed reports on budget use, event performance, and lead generation outcomes
  • Strong ability to work with sales, customer success, and product teams to align event strategies with business goals. 
  • Demonstrated experience in coordinating efforts across teams for smooth event execution. 
  • Analytical skills to monitor and report on key metrics such as lead generation, event attendance, and customer engagement. 
  • Ability to use feedback and data to continuously improve event strategies and outcomes. 
  • Experience developing and executing field marketing initiatives that drive brand awareness and lead conversion. 
  • Familiarity with localized campaigns and partnerships with industry associations. 
  • Strong communication abilities for internal collaboration and external relationship building. 
  • Proven negotiation skills, especially in managing vendor contracts and securing sponsorships. 
  • Ability to manage multiple events and projects simultaneously. 
  • Strong organizational skills and attention to detail to ensure flawless event execution.
• Nice-to-Haves:
  • Veterinary or healthcare Industry experience.
  • Demonstrated creativity in designing unique event experiences that captivate attendees and align with brand messaging. 
  • Familiarity with advanced tools for event metrics tracking, CRM platforms, or marketing automation systems. 
  • Experience managing events in multiple regions or on an international scale. 
  • Content creation for events (e.g. speaking engagements, presentations, or marketing materials). 

How Instinct will Care about YOU

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well. 
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Slow Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We offer a rewarding employee stock plan so that you share in our success.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

Base Compensation range for this role is $100,000 - $110,000

Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status.

If you require accommodations throughout any part of the pre-employment process, please contact our People team at peopleteam@instinct.vet.

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