Freelance Consumer Media Relations Specialist - MassMedia Marketing, Advertising, PR

MassMedia Marketing, Advertising, PR is a women-owned, digital-first media and PR agency that although headquartered in Las Vegas services clients nationwide. For three decades, we have been at the forefront of media and PR agencies, attracting the best and brightest talent. We are passionate, high performers with diverse backgrounds and experiences who take pride in the work we do and a collaborative, energetic environment with space for everyone to be heard and grow. An award-winning agency for some of the southwest region’s most recognized consumer and hospitality brands, we offer a vibrant and fast-paced atmosphere rooted in diversity, inclusivity, and growth. We value ambitious self-starters who hold client service in the highest regard.   

We are currently seeking an experienced, Freelance Consumer Media Relations Specialist to support our growing PR team. This role is freelance with a strong potential for extension or conversion to a full-time role.   

Our ideal candidate is a news junkie who loves creative thinking, leading clients and knows how to work with the media to bring client’s stories to life. This role will support the team and will play a role in the strategy and execution of PR campaigns for our consumer clients, including hospitality, travel and entertainment. We’d like to work with a Freelance Consumer Media Relations Specialist with strong existing media relationships and cultivate more on behalf of MassMedia clients. We are looking for someone who is not only comfortable leading media relations initiatives, but also adept with consumer and trade media regionally as well as nationwide and enjoys and appreciates the art of media relations: developing press materials that will hook media, negotiate, and facilitate stories with the press and secure and track press coverage. 

Requirements

• Experience in media relations with a successful track record of implementing hospitality and consumer media relations campaigns  

• Previous agency experience is preferred 

• Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news media  

• Proficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clients 

• Must be based in Las Vegas and willing to meet in-person