Freelance Media Buyer - Dovly

About Dovly

Dovly's mission is to empower everyone to get ahead financially. We are a fast-growing fintech startup that developed the first free AI credit engine to (re)build, track, and protect credit. Headquartered in Phoenix, Arizona, with team members from around the world, Dovly is one of the fastest-growing startups in Arizona since its founding in 2018.

Job Overview

We are an agile, scrappy startup scaling rapidly, and we are looking for a highly experienced Media Buyer to manage our digital media buying strategies across multiple platforms. If you're an expert in optimizing media spend and driving high-performance campaigns, we want to hear from you! We are seeking a self-starter who has experience in customer acquisition and driving results in the lead generation space. 

This is a freelance position that will require about 20 hours per week.

Responsibilities:

• Plan, execute, and optimize DSP media buys, including platforms like The Trade Desk, across digital channels (social, search, display, programmatic).
• Oversee daily media buying operations, including bid management, pacing, audience targeting, and creative performance to maximize conversions and hit CPL/CPA targets.
• Leverage real-time bidding (RTB) strategies and frequency capping to optimize campaign delivery and audience engagement
• Conduct in-depth competitive analysis to identify new opportunities for creative testing and audience segmentation.
• Collaborate with internal teams and ad networks to refine targeting strategies and establish new traffic sources.
• Research, negotiate, and manage digital media campaigns, staying updated on platform changes and trends to maintain cutting-edge strategies.

Skills required / qualifications:

• 5+ years of hands-on experience in digital media buying, specializing in Performance Marketing and lead generation.
• Expertise in managing and optimizing DSP ad campaigns (e.g., The Trade Desk, MediaMath).
• Strong knowledge of programmatic buying, including RTB, bid management, frequency capping, flight planning, and campaign execution across DSPs.
• Proficient in multi-channel inventory management, ensuring pacing and budget efficiency.
• Strong analytical skills with experience in A/B testing and performance optimization.
• Knowledge of GDPR, CCPA, and digital advertising regulations so campaigns adhere to privacy and compliance standards.
• PProficient in tracking tools like Google Analytics, Excel, and custom dashboards.
• Deep knowledge of auction dynamics and bidding strategies on programmatic and social ad platforms.
• Ability to collaborate with cross-functional teams to align DSP strategies with business goals.
• Familiarity with emerging trends in digital marketing and DSP technologies.
• Bonus: Experience in Fintech, B2C SaaS, or subscription-based models with significant media budgets.

Benefits:

• Equity plans
• Hybrid work flexibility
• Health insurance, dental, and vision coverage
• Unlimited PTO
• Fun, fast paced environment
• Training & development
• Food & snacks

Dovly is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We embrace diversity and encourage all interested parties to apply.