Global Brand Management Coordinator - The Boston Consulting Group

We are seeking an experienced marketer to champion our brand across global campaigns and the product portfolio. Reporting to the Global Brand Strategy Director, the Coordinator will ensure consistency and cohesion across the brand, in alignment with our brand guidelines, brand architecture and brand platform.  

• Champion the brand guidelines as an advisor and partner with marketers, legal, designers, vendors, and Brand & Creative Strategy team members to ensure cohesion and consistency, or connecting them with subject matter experts where necessary.  

• Embrace brand governance with a collaborative mindset and approachable communication style.  

• Partner closely with BCG’s legal team on brand IP, trademarks and other rights-managed entities within the BCG system. 

• Support Creative Strategy & Design in the updating and evolution of brand guidelines.  

• Monitor and assess brand health, equity, and perception.