Global Influencer Director, Skin Health & Beauty - Kenvue Brands LLC

Kenvue is currently recruiting for:

Global Influencer Director - Skin Health & Beauty

This position reports to Senior Director, Global Neutrogena Megabrand and is based in Skillman, NJ

Who we are

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .

Role reports to: Senior Director, Global Neutrogena Megabrand

Location: Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025 .

Travel %: 25%

Pay: $144,000- $247,250

What you will do

The Global Influencer Director - Skin Health & Beauty will be responsible for making influencer marketing a competitive edge for NEUTROGENA globally, esp. aiming at top-3 Influencer Reach (paid earned) in our priority markets, and achieving competitive skinfluencer mindshare.

The Director will lead a team of influencer leaders and will drive directly the influencer strategy and deployment for Neutrogena, the largest brand of Kenvue's portfolio and one of the largest skin care mega-brand of the globe.

The role will be based in the US and report to the Senior Director, Global Neutrogena Megabrand.

Responsibilities :

1. Lead the Global Influencer Playbook and Content Calendar (incl. R&Rs) with the goal of sharpening Neutrogena's brand edge: Derm. Science, Made Simple, with a Beauty Experience

• Develop a competitive global annual content calendar, including content toolkits, seedings and tentpole events to fuel our competitive share of advocacy

• Coordinate the execution of the influencer marketing campaigns by the priority countries to drive brand awareness, engagement, and sales.

• Be a key member of the Global Brand team and collaborate with cross-functional teams - including Marketing, HCP, R&D, Science Engagement, Commercial and CBI - to build our influencer efforts at the heart of all our brand building activities and overall business objectives. Build strong synergy and partnership with the Global Neutrogena Derm.

• Lead our R&R playbook and coordinate its global execution to reach top-5 share of R&Rs in our priority countries

2. Lead the build-up of a competitive Global Neutrogena influencer Community , focused on skin influencers and long-term partnership

• Strategize and implement creative influencer partnerships tools to support the priority countries in building a balanced, proactive and engaged community of influencers, ensuring alignment with brand values and target audiences

• Support priority countries in identifying and collaborating with top skin influencers, with strongest impact and affinity with the brand edge (Dermatological Beauty)

• Lead partnership and negotiate contracts/agreements with global high-profile influencers (ex: #DermDoctor) to ensure clear expectations and deliverables are established, and to maximize our global impact and reach.

• Act as a liaison between the brand and our top influencers, facilitating communication and ensuring a positive experience for all parties involved, especially in tentpole events

3. Lead the Tracking of our Influencer Marketing performance to drive action and competitiveness

• Monitor and analyze influencer performance metrics in close collaboration with Tracker, providing regular reports and insights to optimize future collaborations, and drive the action of our priority countries. Our target is to achieve top-5 in Reach and VIT Score in our priority markets

• Keep track of best influencer, user-generated and R&Rs content to leverage it for branded omni-channel activations across multiple platforms, and to fuel our advanced consumer understanding and insight in close collaboration with CBI

• Stay abreast of industry trends and competitor activities, in partnership with Tracker and our key agency partners, to identify new opportunities and build a competitive edge.

4. Build and lead a High-Performance team of Influencer Leads who will make Influencer marketing a competitive edge for our Kenvue Skin Health & Beauty Business

• The Director will lead a team of 3 Influencer experts

o Global Influencer Lead - Aveeno

o Global Influencer Lead - Dr. Cilabo

o Global Influencer Lead - OGX

• The Director and their team will be responsible for forming a powerful community of practice across the Skin Health & Beauty organization (Global Brand teams, Countries, Tracker, Agencies, HCP leads, etc..) and accelerate our influencer marketing capabilities

• The Director will play a key Thought Leadership role to continuously sharpen our influencer model (Process/People/Tools) to leapfrog and keep our brands on the edge of influencer competitiveness

What we are looking for

Required Qualifications

• Bachelor's degree is required. In marketing, communications, or a related field.

• A minimum of 10 years of proven experience in influencer marketing, specifically in the skincare industry.

• Strong understanding of skincare trends, ingredients, and consumer preferences.

• Excellent communication and negotiation skills.

• Strong People leadership, with a passion for attracting and growing talents

• Ability to analyze data and interpret influencer performance metrics.

• Creative thinking and the ability to develop innovative influencer marketing strategies.

• Familiarity with social media platforms and their respective algorithms.

• Results-driven mindset with a focus on achieving key performance indicators (KPIs).

• Strong organizational and multitasking abilities.

• Passion for skincare and beauty is a requirement.

What's in it for you

• Annual base salary for new hires in this position ranges from $144,000-247,250 . This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Total Rewards Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Employee Resource Groups

• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer.All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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