Global Marketing Manager - Arezzo & Co

Join the Alexandre Birman Team: Where Art Meets Craftsmanship

Step into a world where luxury and artistry unite. At Alexandre Birman, we blend high-quality materials with impeccable craftsmanship, inspired by our Brazilian heritage, to create footwear as cherished as fine jewelry. Each piece is meticulously designed and handcrafted, embodying the sensuality and sophistication of Brazilian art and culture.

Our collections are a testament to luxury and timeless design, crafted with unparalleled attention to detail. With styles produced in Brazil and Italy, our skilled artisans dedicate up to 8 hours to perfect each pair, using premium leather, handpicked crystals, and supple suede to achieve superior quality and aesthetics.

Since 2008, Alexandre Birman has earned international acclaim for its chic, timeless footwear, favored by distinguished women and often seen at high-profile events. Discover the elegance and craftsmanship that make our designs exceptional, season after season.

Job Summary: As a Global Marketing Manager, you'll take charge of driving innovative marketing initiatives in a fast-paced, high-stakes environment. You’ll collaborate closely with diverse cross-functional teams to execute effective campaigns, conduct market research to identify target audiences and emerging trends, and guide the company’s online presence with a strategic approach. You'll be responsible for monitoring and analyzing performance metrics, seizing new growth opportunities, and staying ahead of industry trends to keep our marketing efforts cutting-edge and effective.

Job Description:

• Manage, and execute global marketing strategies to promote the company's products and services across various markets.
• Conduct market research to identify target audiences, consumer trends, and competitor activities.
• Plan and oversee marketing activities, including market launches, advertising, email campaigns, events, and social media.
• Collaborate with cross-functional teams to create and implement marketing campaigns, including advertising, promotions, and digital marketing.
• Manage and optimize the company’s online presence, including website content, social media platforms, and email marketing.
• Monitor and analyze marketing performance metrics to assess campaign effectiveness and make data-driven decisions.
• Identify and explore new marketing opportunities and channels to enhance the company’s reach and increase brand awareness.
• Liaise with external agencies and vendors to ensure successful execution of marketing initiatives.
• Stay informed about industry trends and best practices to continually refine marketing strategies and tactics.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Provide regular reports and presentations to senior management on marketing performance and future plans.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience as a Global Marketing Manager or similar role, preferably in retail or consumer goods.
• Strong knowledge of global marketing strategies, trends, and best practices.
• Excellent analytical and problem-solving skills with the ability to interpret data and make informed decisions.
• Proficient in digital marketing tools and platforms, including social media, SEO, SEM, and email marketing.
• Exceptional communication and interpersonal skills for effective collaboration with internal teams and external stakeholders.
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
• Strong leadership skills with the ability to motivate and inspire a team.
• Experience in managing marketing budgets and achieving ROI targets.
• Flexibility to travel internationally as required.
• Fluency in Portuguese is a plus.