Group Director, Affiliate Marketing - Assembly

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek’s Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

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The Group Director of Affiliate Marketing will lead the strategic vision and execution of our affiliate marketing initiatives, define best practices, build brand visibility and oversee the North America team. This role will pinpoint key growth opportunities, including cross-selling and new business initiatives, to position the company as a leader in affiliate marketing and driving substantial revenue growth. The ideal candidate will possess a deep understanding of affiliate strategies, market trends, and digital marketing best practices. The Group Director will define and drive the channel strategy to align with media platforms and overall business objectives, ensuring a cohesive approach across disciplines. 

Responsibilities: 

• Oversee strategic direction of the North American affiliate group; working closely with Global VP on key accounts to drive optimized affiliate marketing strategy and execution  
• Identify, evaluate, and implement solutions to expand affiliate offerings, deepen relationships with clients and industry partners, and uncover key growth opportunities, including cross-selling and new business initiatives. 
• Oversee budget management and resource allocation to optimize the performance of affiliate marketing campaigns and staff. 
• Collaborate closely with cross-functional teams and executive leadership to integrate affiliate efforts with broader marketing initiatives. 
• Drive profitable customer acquisition through affiliate partnerships on various affiliate network/platform solutions for Assembly affiliate clients  
• Engagement with clients to focus on affiliate marketing program development, execution and strategy across the Assembly offerings  
• Lead MBR, QBR and Planning discussions and presentations with clients 
• Define a positive team culture and maintain high morale by promoting open communication, recognizing achievements, and encouraging collaboration and professional development. 
• Oversee the growth and performance of Associate Directors and Directors by implementing Assembly Affiliate processes and guidelines to ensure they meet and exceed expectations 

Requirements

• Bachelor's Degree  
• 9+ years of in-house e-commerce, affiliate network or agency marketing experience  
• Strong understanding of one or more online marketing channels, such as, Affiliate, Partnership Marketing, Search, CRM, PR, Social Media, Referral, Influencer and Content marketing  
• Must have knowledge of affiliate networks (CJ, Impact, Rakuten, Partnerize, ect.)   
• Familiarity with HTML, a plus  
• Experience with analytics software such as Adobe or Google Analytics, a plus  
• Discipline to work independently and meet established deadlines with an exceptional attention to detail  
• Proven ability to prioritize tasks, handle multiple projects and frequent reporting  
• Attention to detail, accountability and pride in quality of work  
• Knows how to collaborate with and influence both internal and external partners  
• Ability to travel when needed to conferences and client and/or team meetings  
• Exceptional planning and project management skills  
• Outstanding verbal and written communication skills  
• Quick learner, creative thinker  
• Strong interpersonal skills, curiosity, positive attitude, drive and collaborative spirit  
• Ability to succeed in a fast-paced environment  

Benefits

Why Assembly?

• We care about your growth – we offer competitive salaries and annual compensation review
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

Equal Opportunities

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $150,000-170,000USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.