Growth Performance Marketing Manager - MultiPlan

At MultiPlan, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple - we strive to bend the cost curve in healthcare for all. Our dedication to service excellence extends to all our stakeholders – internal and external - driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity, and empower each other to illuminate our collective potential.

Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward!!!

JOB SUMMARY: As a Growth Performance Marketing Manager/Specialist, you will play a pivotal role in developing, executing, and optimizing end-to-end marketing strategies and programs with a focus on Account-Based Marketing (ABM). Your expertise will drive lead generation and growth strategies within the healthcare sector, particularly in payer and provider. You will leverage your deep understanding of industry associations, publications, and market dynamics to create and implement effective marketing initiatives.

JOB ROLES AND RESPONSIBILITIES:

* Campaign Strategy and Execution:

* Develop and oversee comprehensive marketing programs, from inception to execution, to drive lead generation and conversion.

* Implement ABM strategies to target high-value accounts, leveraging personalized content and tailored outreach.

* Monitor and analyze program performance, using data-driven insights to optimize and adjust strategies for maximum impact.

* Work with in-house and external writers to produce various types of content assets, including but not limited to emails, ad copy, white papers and case studies

* Vendor management of third parties to support marketing asset development and ensure timelines

* Represent MultiPlan at industry tradeshows and conferences as appropriate

* Lead Generation and Nurturing:

* Identify and engage with key industry associations and publications to enhance lead generation efforts.

* Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.

* Utilize a variety of digital and traditional marketing channels to reach and convert target audiences.

* Healthcare Industry Expertise:

* Apply deep knowledge of Health IT and data management trends to shape marketing strategies and messaging.

* Stay abreast of industry developments, challenges, and opportunities to ensure relevant and timely marketing initiatives.

* Build and maintain relationships with industry influencers, thought leaders, and key stakeholders.

* Performance Analysis and Reporting:

* Track, measure, and report on program performance and ROI, providing actionable insights and recommendations.

* Use analytics tools to evaluate the effectiveness of marketing efforts and make data-driven decisions.

* Prepare regular reports and presentations for senior management and other stakeholders.

* Collaboration and Leadership:

* Work closely with cross-functional teams, including Sales/Account Management, Product Marketing, Digital and Creative teams, and Business Leaders to align marketing strategies with business objectives

* Collaborate, coordinate, and communicate across disciplines and departments.

* Ensure compliance with HIPAA regulations and requirements.

* Demonstrate Company's Core Competencies and values held within.

* The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

JOB SCOPE: In this role, the incumbent will plan, develop, execute and evaluate high-impact integrated marketing programs, including account-based marketing (ABM) programs, that drive demand and revenue growth. The successful candidate will have experience creating impactful growth strategies, an understanding of target markets and customers, and a proven track record of driving growth through innovative marketing and channel strategies. He or she will work closely with cross-functional teams, including sales, account management, and product marketing to plan and execute industry-specific strategies, ensuring alignment with business goals.

COMPENSATION

The salary range for this position is $120-125K. Specific offers take into account a candidate’s education, experience and skills, as well as the candidate’s work location and internal equity. This position is also eligible for health insurance, 401k and bonus opportunity.

JOB REQUIREMENTS (Education, Experience, and Training):

* Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field. Advanced degree or certifications in digital marketing or healthcare management is a plus; minimum high school diploma with 10+ years of experience in a related field.

* Minimum of 7 years of direct experience in performance marketing, with a strong focus on end-to-end marketing program management and ABM strategies. Proven track record in the healthcare industry, particularly in Health IT or data management.

* Advanced knowledge of digital marketing tools and platforms (e.g., Google Analytics, Salesforce.com, Demandbase and/or 6sense).

* Deep familiarity with how the US healthcare system operates and motivations of risk-bearing entities like payers, self-insured employers, ACOs/pay-viders

* Accountable for growth marketing tactics and budget disposition

* Deep expertise in industry associations, publications, and other key elements essential for lead generation activities within the healthcare sector.

* Strong analytical skills with the ability to interpret data and derive actionable insights.

* Exceptional communication and presentation skills.

* Proven ability to manage multiple projects simultaneously and meet deadlines.

* Experienced in building marketing playbooks and Go-to-Market strategies from scratch

* Strategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish line

* Experience in optimizing digital marketing program performance with recommendations and latest trends

* Ferocious attention to detail

* 15-25% travel

* Required licensures, professional certifications, and/or Board certifications as applicable

* Individual in this position must be able to work in a standard office environment which requires sitting and viewing monitor(s) for extended periods of time, operating standard office equipment such as, but not limited to, a keyboard, copier and telephone

BENEFITS

We realize that our employees are instrumental to our success, and we reward them accordingly with very competitive compensation and benefits packages, an incentive bonus program, as well as recognition and awards programs. Our work environment is friendly and supportive, and we offer flexible schedules whenever possible, as well as a wide range of live and web-based professional development and educational programs to prepare you for advancement opportunities.

Your benefits will include:

Medical, dental and vision coverage with low deductible & copay

Life insurance

Short and long-term disability

Paid Parental Leave

401(k) + match

Employee Stock Purchase Plan

Generous Paid Time Off

Paid company holidays

Tuition reimbursement

Flexible Spending Account

Employee Assistance Program

Summer Hours

EEO STATEMENT

MultiPlan is an Equal Opportunity Employer and complies with all applicable laws and regulations. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status. If you would like more information on your EEO rights under the law, please click here.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled