Head of Product Marketing at SeatGeek

SeatGeek believes live events are powerful experiences that unite humans
With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry
As Head of Product Marketing, reporting to the VP of Marketing & Communications, you will manage the small but mighty team responsible for the core positioning, messaging and go-to-market of our products, helping produce an outsized impact with our clients and their fans
You'll become a trusted partner across product, marketing, comms and more to bring products to market in uniquely SeatGeek ways, and help ensure future products have a strong market fit
While your focus will predominantly be on making an impact to our enterprise audiences - teams, artists and venues - you’ll harness the power of our fan-facing products to also drive differentiation with their greatest fans
This is an incredible opportunity to be the first senior Product Marketing leader at SeatGeek, defining the team’s role and impact at scale during a critical time for growth in an industry desperate for positive change. What you'll doCraft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fansLead a team of product marketers through product launches that span from massively complex to small & additiveDevelop a comprehensive understanding of our various clients (NFL, Arena, MLS, etc.) and the user profiles within them (Exec, Sales, Operations, Booking), the product-market fit of our products for each, our differentiators v
key competitors, and the biggest opportunities for us to growEstablish SeatGeek as a thought leader in the live events industry by developing and pushing a strong POV and voice in the marketCreate programs and content that help our clients get the most value out of SeatGeek products, and then work with B2B marketing to harness that value into case studies, testimonials and sales pitches
Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and moreMaintain strong relationships with leaders across all relevant cross-functional domains to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and FinanceBuild and maintain a high-performing, high-energy, and collaborative PMM team, defining the right structure and size for SeatGeek, while making sure the team has fun along the wayWhat you have10+ years of marketing experience delivering highly successful engagement and acquisition strategies, ideally with majority experience touching product marketing, go-to-market strategies, brand management, etc Experience working in unique industries with complex business models, major competition, or interesting regulatory environmentsProven track record of driving business results via product marketing for growth companies with business and consumer audiencesAbility to articulate the essence of complex products and the value they create
Can develop a strong messaging hierarchy and effective content strategy plan. Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition Knowledge of what great looks like – bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast and cut through the noiseUnafraid of rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets along with your team members and direct reportsExcellent written and verbal communication skills
Must be comfortable presenting and sharing work with executive leadership Leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a large number of teams, especially product, marketing, creative and PRProactive self-starter with an ownership mentality
Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisionsPerksEquity stakeFlexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotelyA WFH stipend to support your home office setupUnlimited PTOUp to 16 weeks of paid family leave401(k) matching programHealth, vision, dental, and life insuranceUp to $25k towards family building services$500 per year for wellness expensesSubscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical$120 per month to spend on tickets to live eventsAnnual subscription to Spotify, Apple Music, or Amazon musicThe salary range for this role is $188,000 - $287,000
Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law
As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings
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