Head of US Marketing Analytics & Customer Relationship Management (CRM) - Raisin GmbH

Team

Join us as our Head of Marketing Analytics & CRM to support the growth of our US direct to consumer savings platform Raisin.com. Based in New York City, Raisin U.S. was launched in 2019 to bring the innovative savings platform model from Raisin Europe to the United States. Our team is composed of passionate individuals striving to break down barriers to savings and investments for our customers and bank partners. 

We are a "startup within a startup" - we belong to the Raisin family that operates across the European Union with offices in Germany, the UK and Spain. You should apply if you are looking for a dynamic environment where you can roll up your sleeves, play to your strengths, and access unrivaled development opportunities.

Your Responsibilities

In this dynamic and exciting role, you will be responsible for setting the vision and leading the strategy and execution for all marketing analytics and customer management activities. A core emphasis of the role will be to develop a robust analytic framework to manage all our paid acquisitions and CRM performance efficiently.  We are seeking individuals that have proven experience implementing such analytic capabilities with d2c companies ideally in the financial services industry.  This role will report directly to the U.S. CMO and will have oversight over a talented team of Analysts and CRM managers with the mandate to build and scale the team as needed. 

• Develop a best-in-class marketing analytics function. 
  • Develop a robust analytic framework for U.S. acquisition and CRM marketing to track KPI’s and manage our programs as efficiently as possible.
  • Develop highly effective models for acquisition and customer management campaigns (multi-attribution, response, forecasting models and the like).
  • Build a data science team from the ground up.
  • Ensure that our marketing investments and channel mix as are as efficient as possible and achieve monthly business objectives.
    
    
• Drive analytic, strategic and operational CRM activities in the U.S.  
  • Leverage consumer data to define a comprehensive strategy and long-term plan for enhancing CRM in the U.S. including segmentation and personalization models.
  • Scale and coach the CRM team to promote excellence with industry leading performance and satisfaction scores.
  • Drive customer-related communications efforts, activation and retention strategies.
  • Expand and enhance automated messaging and personalization to reduce manual work and improve customer retention.
  • Ensure superior performance and high-quality output from the CRM team and achieve all set OKRs.
    
    
• Drive customer experience improvement initiatives for the US market.
  • Lead the Voice of the Customer Program, ensuring regular collection and analysis of customer feedback.
  • Test and define customer audience strategies to optimize overall customer experience. 
  • Conduct user research and experimentation activities to understand customers’ needs, preferences, and pain points, making iterative improvements to the customer journey and product experience.
  • Optimize user journey and performance across various channels.
  • Work closely with product managers and supporting customer-focused initiatives within the product development process.

Your Profile

We are seeking a highly analytical and self-motivated senior leader that eats and breathes data science and CRM and is passionate about building a best-in-class analytics and customer management program. A successful candidate will have ideally built or greatly enhanced the analytic/performance reporting and modelling capabilities as well as a CRM program for a consumer brand, preferably in the financial services or ecommerce industries. 

In addition to being analytical, the candidate should be a collaborative team player that enjoys coaching and building teams, can prioritize and manage multiple tasks at once, has a strong desire to learn, and thrives in a fast-paced, entrepreneurial environment. Communication and Passion are vital – as collaboration internally and externally is a huge part of our day-to-day business. 

• You have 10+ years of experience in data science/marketing analytics. 
• CRM marketing experience with a proven track record of building and enhancing customer management programs preferably at a D2C startup, fintech, ecommerce or financial services company.
• Proven analytic ability with experience developing program and campaign level performance tracking tools and KPI frameworks for both acquisition and existing customer management.
• 5+ years of team management experience.
• You understand the US retail banking industry in general and the savings market in particular. 
• Ability to work cross-functionally.
• You have a hands-on mentality and pay close attention to detail.
• You are a Self-Starter and have a can-do mentality.

Join our mission, join our team - and grow with us!

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, who are at the heart of our success. 

As part of our US team, you will benefit from:

• Flexible working hours and 28 vacation days.
• Employee Development Budget of $2,200 and 4 full training days per year.
• Access to Babbel for continuous learning.
• Company 401k contribution of 5%.
• Healthcare coverage contribution, including medical, dental and vision.
• Commuter benefits and flexible working from home policy.
• Regular team events and yearly Summer and Winter Party.

About us

Raisin is the trailblazer in the savings and investment space. Founded in 2012, the fintech company started by opening the $95+ trillion deposits and investments market of the European Union, the United Kingdom and the United States to consumers. Today, Raisin serves more than one million customers in these three markets, offering savings products as well as investment and pension products. This makes the Berlin-based fintech one of the leading global savings and investments marketplaces. Savers get a wider choice of attractive products with the ability to move their money freely. In addition, financial service providers get best-in-class marketplace solutions for their customers, and banks get better access to retail funding. Raisin operates its own B2C marketplaces in Europe and the U.S. under the brands Raisin, WeltSparen and ZINSPILOT. 

In Germany, the company offers ETF-based investment and retirement products, Private Equity and Crypto investments, and savings products. Raisin works with over 400 banks and financial service providers from over 30 countries. Raisin has €50 billion AuA and generated over €1 billion in interest for its customers worldwide. Raisin is backed by renowned international investors such as b2venture, Deutsche Bank, Goldman Sachs, Greycroft, Headline, Index Ventures, Latitude Ventures, Orange Ventures, PayPal Ventures, Top Tier Capital Partners, Ribbit Capital, Vitruvian Partners and M&G. 

The company has offices in Berlin, Frankfurt, Hamburg, Madrid, Manchester, Munich and New York.