(Hybrid) Director of Marketing and Communications - College of Law - West Virginia University

Description

The College of Law at West Virginia University is currently accepting applications for a (Hybrid) Director of Marketing and Communications.

About the Opportunity

The Director of Marketing and Communications is responsible for the College of Law’s integrated marketing and communication strategy and promoting the brand of the College through various mediums including print, digital, social media, and internal and external communications. This position will oversee efforts to enhance the prestige and goodwill of the College and to ensure the needs of the College are met and its reputation optimized. The Director supervises the marketing and communications team and its tasks and activities.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week 

• 13 paid holidays (staff holiday calendar)

• 24 annual leave (vacation) days per year or more based on years of service (employee leave)

• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)

• WVU offers a range of health insurance and other benefits

• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.

• Wellness programs

What You'll Do

• In consultation with the Dean of the College, develop, manage and implement a comprehensive strategic marketing and communications plan for the College. The plan must align with the mission and strategic goals of the University and the College.
• In consultation with the Dean and other internal stakeholders, develop strategic marketing, communications and external relations proposals.
• Lead the marketing and communications team in executing approved proposals.
• On behalf of the Dean of the College, compose high-level communications such as announcements, speeches, presentations, etc.
• Manage rapid response and crisis communications for the College in coordination with University Relations.
• Collaborate with University Relations to assist in implementation of marketing and communications strategies and proposals.
• Participate in monthly WVU University Relations Key Communicators meetings and activities and report on same.
• Supervise the College marketing and communications staff.
• Oversee and produce, by deadline and on budget, a variety of digital and printed communication materials related to the College’s day-to-day operations, its strategic marketing and communications plan, and its external relations needs. Subject matters may include recruitment, fundraising and development, alumni communications and promotional materials, lecture and symposium ads, programs, and invitations, student-related activities, and the like.
• Ensure proprietary items used comply with WVU brand and trademark licensing standards.
• Understand website maintenance sufficiently to effectively manage the College websites. Oversee the content of all websites is accurate, current, and relevant.
• Expand and grow the College’s presence in online communication and marketing channels and help develop strategic goals for web, social media, and other key digital platforms.  Manage primary social media accounts to effectively meet College goals.
• Establish strategic benchmarks and metrics to determine effectiveness of tactics.  Regularly assess tactics and make adjustments for improvement.
• Facilitate the College’s engagement, marketing and communications with multiple audiences, including alumni, donors, potential students, and other stakeholders through appropriate messaging.
• In collaboration with the College’s enrollment management staff, implement communications and marketing to reach the College’s recruitment goals.
• Execute communications and marketing on a routine basis for current students involved in the College (e.g. event promotion, newsletters).
• In collaboration with the Director for Development and/or the WVU Foundation, implement communications for fundraising efforts and events. 

Qualifications

• Bachelor’s degree in communications, marketing, integrated marketing communications, public relations or similar fields. 
• A minimum of five (5) years of experience in marketing, communications, public relations and/or developing a complex strategic communication plan. 
  
  • Any equivalent combination of related education and/or experience will be considered.
  • All qualifications must be met by the time of employment.

  Knowledge, Skills and Abilities

  • Demonstrated superior skills in media and public relations principles and practices.
  • Superior skills in communications principles and practices for audiences both internal and external to the College.
  • Superior skills in marketing principles and practices.
  • Demonstrated superior writing and editing skills required, including skills in English, grammar, spelling, punctuation, and accepted journalism style.
  • Demonstrated superior interpersonal and oral communications skills.
  • Superior skills in project management required.
  • Superior skills in communicating to various audiences on various platforms.
  • Superior skills in planning, organization, teamwork, and time management required.
  • Demonstrated computer proficiency for standard office equipment and word-processing programs required.
  • Demonstrated knowledge required of design programs and the print process, sufficient to produce print publications with internal support and external vendors.
  • Demonstrated skills in graphic design.
  • Sufficient skills required to manage websites.
  • Demonstrated excellent customer service skills.
  • Demonstrated ability to navigate all social media outlets.
  • Demonstrated ability to manage and coordinate concurrent projects.
  • Demonstrated ability to effectively supervise others.
  • Ability to discretely work with and maintain confidential information.
  • Ability to maintain composure and professionalism during lengthy periods of high volume, intensive work.
  • Ability to establish and maintain effective relationships and deal tactfully with a variety of people, including a diverse population of internal and external constituents, administrators, faculty, staff, other WVU units, employees, vendors, and the general public.
  • Ability to work evenings and / or weekends as necessary.

  Preferred Qualifications:

  • Master's degree. 
  • Experience in higher education.
  • Supervisory experience.  

• Applicants who are selected for an interview will be required to provide a portfolio of communication/marketing samples.

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values — service, curiosity, respect, accountability and appreciation — unite us as Mountaineers.

We are dedicated to creating an inclusive and engaging working environment and actively seek candidates who bring diverse ideas, approaches and experiences.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is proud to be an Equal Opportunity Employer and is the recipient of an NSF ADVANCE award for gender equity. We value diversity among our faculty, staff and students and invite applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

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