Hybrid Marketing Specialist 29831 at Solving IT

We are committed to creating the most respected expert technology solutions and recruitment company bar none, by treating our people better than any other business. We will be your dedicated career coach; giving you honest advice, helping you find the best opportunities and much more.

This Contract Role as a Hybrid Marketing Specialist in Mason, OH will be responsible for developing and executing marketing strategies and campaigns to promote products. They understand market research and shopper behavior and identify target audiences to create highly converting paid search campaigns. Marketing Specialists utilize various retail media networks to reach and engage potential customers. They measure campaign effectiveness, analyze data, and make data-driven improvements to optimize marketing initiatives.

Responsibilities:

• Develop and implement marketing plans and tactics to meet organizational goals and objectives.
• Run and optimize paid search campaigns on Amazon, Walmart, Target, Instacart, and Criteo to increase brand visibility and drive conversions.
• Analyze marketing data, such as engagement metrics, and conversion rates, ad-attributed sales and total POS sales to measure campaign effectiveness and make data-driven decisions.
• Collaborate with cross-functional teams, such as graphic designers, content writers, brand managers, and sales representatives, to ensure cohesive and impactful marketing initiatives.
• Monitor industry trends, emerging technologies, and marketing best practices to stay updated and implement innovative strategies.
• Communicate marketing plans, progress, and results to stakeholders, both internally and externally.
• Manage project timelines, budgets, and resources to ensure timely and successful execution of marketing campaigns.

Requirements:

• Ad campaign design and management
• Ad Campaign Management
• Amazon Ads management
• Manage paid search
• Retail media experience (CPG/consumer product goods industry exp) - good understanding of buying retail media is the most important
• 1-2 years experience directly managing retail media
• Bachelors degree needed

Nice-to-Haves:

• Amazon Ad Certifications
• Digital Ad Buying experience (Google PPC, Facebook Ads, Programmatic, and other social and social platforms)
• Excel reports
• Managed paid search
• Media Trader
• Programmatic Media Trader

Benefits: 

Solving IT is pleased to offer a rich benefit plan to our W2 employees. We offer five health plan options and a PPO dental plan through Blue Cross Blue Shield, Term Life/AD&D Insurance, and 401(k) Savings Plan. Solving IT subsidizes the health and dental premium for the employee.

As you continue to develop your skills and experience, Solving IT will work with your changing preferences to match you with rewarding projects. Our unrivaled reputation for quality is demonstrated through our Inavero Best of Staffing award that was won due to the feedback from our own clients and candidates. We also love to socialize and have fun so we have regularly scheduled parties and events for you to unwind and network with fellow consultants. 

Whether you are searching for your next challenge or just looking to stay on top of market trends, Solving IT is committed to help position you appropriately. By leveraging the latest market and compensation data available, you can rest assured that you are getting more than just an informed opinion. You are getting the Solving IT Experience.