In-House Marketing Specialist - New Gig Solutions

Our Client is a leading financial services firm dedicated to providing innovative solutions and exceptional service to clients. With a strong commitment to growth and brand excellence, they are looking for a talented and experienced Marketing Manager to lead our multi-channel marketing efforts. This role is critical in driving our brand’s visibility and client engagement through strategic marketing initiatives.

Job Summary:

As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that effectively utilize a $10 million annual budget. Your focus will be on optimizing their presence across radio, podcasts, TV, and other media platforms. You will play a key role in shaping our brand voice, increasing market share, and driving customer acquisition and retention.

Key Responsibilities:

• Develop and implement multi-channel marketing strategies that align with the firm’s business objectives and target audience.
• Oversee the allocation and management of a $10 million annual marketing budget, ensuring optimal ROI across all campaigns.
• Lead the planning, execution, and optimization of marketing initiatives across radio, podcasts, TV, digital media, and other channels.
• Collaborate with internal teams and external agencies to create compelling content and advertisements that resonate with our audience.
• Monitor and analyze the performance of marketing campaigns, using data-driven insights to adjust strategies and maximize effectiveness.
• Manage relationships with media partners, ensuring timely delivery of creative assets and campaign materials.
• Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the financial services industry.
• Report on the effectiveness of marketing initiatives to senior management, providing insights and recommendations for future campaigns.
• Ensure brand consistency across all marketing materials and communications.
• Stay up-to-date with industry trends and emerging marketing channels to keep our strategies innovative and competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with a strong focus on media management, including radio, podcasts, and TV.
• Proven experience in managing large marketing budgets and delivering successful campaigns.
• Strong analytical skills with the ability to interpret complex data and make informed decisions.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Experience in the financial services industry is a plus, but not required.
• Proficiency in marketing tools and platforms, including media buying and analytics software.

Preferred Qualifications:

• Experience with digital marketing channels, including social media and online advertising.
• Knowledge of SEO, SEM, and content marketing strategies.
• Familiarity with CRM systems and customer segmentation techniques.

Benefits:

• Competitive salary with performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off and holidays.
• Professional development opportunities and career growth.
• Collaborative and supportive work environment.