Influencer Manager - Dermalogica LLC

Clear Start is Dermalogica’s breakout-focused sub-brand, designed to appeal to Gen Z and help treat their breakout-prone skin. Created by Dermalogica’s founder Jane Wurwand when she saw first hand the struggle her own daughters went through with their teen acne and the knock-on impact it had on their self-esteem. She created Clear Start to offer a range of products that help intercept acne before the symptoms escalate, while teaching young adults healthy skin care habits.

To increase focus and accelerate growth a separate team has been created which operates autonomously from the Dermalogica organization. This has created incredibly exciting results so far given the agility within the team to quickly create insights, test ideas, and push forward at pace.

We are now seeking a talented and highly motivated Influencer Marketing Manager to join our team. The ideal candidate will have a proven track record of success in developing and executing influencer marketing programs across the entire marketing funnel.

Responsibilities:

• Develop influencer marketing campaigns and evergreen programs that align with Clear Start’s brand and marketing objectives that can be scaled to global teams.
• Be a Clear Start brand ambassador with a passion for skincare products and expertise. This includes being knowledgeable about products, as well as being able to communicate the brand's message effectively to external stakeholders.
• Identify and build relationships with key influencers across a variety of channels and own the outreach process, from initial contact and engagement to paid / affiliate engagement.
• Track and measure the results of influencer marketing to optimize performance utilizing tools like Tribe Dynamics / Creator IQ, Traackr or GRIN.
• Work cross-functionally with other marketing teams to ensure that influencer marketing campaigns are integrated into overall marketing & retail strategy
• Oversee Influencer briefs and ensure they are aligned with business goals, channel best practices and brand strategy.
• Help ideate and host events, to generate buzz for Clear Start’s products and build relationships with influencers and their communities.
• Ensure paid partnerships with influencers are maximized and provide long-term value for driving broader awareness and sales impact.
• Mentor and develop two direct reports in the development and execution of influencer marketing campaigns.
• Understand and use influencer marketing metrics such as engagement rate, reach, and conversion rate
• Understand paid media and how to use it to optimize influencer marketing campaigns
• Understand CRM tools and journey mapping (favorable)
• Support with events and ideation of event programs with retail and brand marketing teams

Qualifications:

• 3-5 years of experience in influencer marketing within the skincare, wellness or cosmetic industries.
• Working knowledge and understanding of Tribe Dynamics and/ Traackr
• Familiarity with GA4, META & TikTok Ads Manager
• Strong understanding of the beauty industry and social media.
• Excellent writing and communication skills
• Ability to work independently and as part of a team
• Strong analytical and problem-solving skills
• Experience working with affiliate marketing programs and key retailers (Sephora & ULTA)

Key Relationships:

• Director of Consumer Engagement
• Social Media Leads
• Ecommerce Teams
• Senior Director of Brand Communications
• Ecommerce Marketing Teams
• Retail Marketing Manager
• Brand Marketing Manager

The expected base salary for this position is $70,000-$90,000. The exact base salary is determined by various factors including experience, skills, education, and budget. This role is eligible for participation in our company bonus plan, rewarding personal performance and company results.

Why Join Us?

• A Legacy of Success: Dermalogica is the preferred choice of Skin Therapists worldwide, renowned for our exceptional skincare line and industry-leading postgraduate education. We have a record of achievement and are committed to building upon our brand's legacy.
• Entrepreneurial Spirit and Innovation: At Dermalogica, we foster an entrepreneurial spirit and encourage our employees to bring their best ideas to the table. You'll have the opportunity to make a difference and contribute to our success by implementing innovative solutions that reach skincare professionals and consumers.
• Backed by Unilever: In 2015, Dermalogica became part of the Unilever family, one of the world's largest and most successful consumer goods companies. While operating as an independent business, we now have access to cutting-edge capabilities and resources, empowering us to win in our markets.

Ready to unleash your amazing potential? Apply today and join us in shaping the future of skincare – your perspective is valued here! Rest assured, all applications will be thoughtfully reviewed, and our HR team will contact you if your skills align with the position.

Dermalogica LLC, a Unilever Prestige company, embraces diversity, equity, and inclusion. We are committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Dermalogica.