Intern: Insights and Innovation - ShurTech Brands, LLC
Avon, OH
About the Job
Intern: Insights and Innovation
Location
US-OH-Avon
ID
2024-1692
Category
Administrative
Position Type
I- Intern
Overview
SUMMARY OF POSITION
The Insights & Innovation Intern will gain experience with both the Market Research (Insights) and Product Management (Innovation) aspects of Marketing. The I&I Team is a unique department within Shurtape that identifies and addresses unmet customer needs, brings new products to market, stays ahead of competitors and continuously improves products and processes that create new claims.
Dates- 5/27/25-8/7/25
Hybrid Schedule- Tues/Weds/Thurs in office
Responsibilities
Other duties may be assigned.
Research (Insights)
The I&I intern will spend approximately 50% of time working on Insights projects to support the business. These projects will uncover both consumer and industrial end-user insights that will serve as a basis for decision making across our broad marketing departments, as they develop products, plan product launches, communicate key features and generally gain an overall understanding of the end users and their interactions with our product categories. Job responsibilities will include a variety of primary and secondary research activities.
Assist with primary market research activities, including organizing samples for research, writing research questions and programming surveys
Summarize and analyze data; make recommendations related to research findings
Report findings, complete with graphs illustrating data and written text explaining complex findings
Conduct secondary research and compile data related to current product market, customer demographics and interest, and factors influencing product demand
Present and explain findings and implications to the various teams within the business
Attend assigned research-oriented Webinars or in-person conferences
Product Management (Innovation)
The I&I Intern will spend approximately 50% of time working on Innovation product management projects. This will offer the intern a great opportunity to experience many of the facets of managing new and established products. The intern can look forward to helping create and implement marketing strategies for specific products or product lines. Gain practical experience by potentially assisting Product Managers:
Creating marketing materials such as brochures, sales sheets, online banners, etc.
Monitoring competitor activity and industry trends
Working through financial models
Identifying opportunities for product promotions and marketing campaigns
Coordinating with sales teams on campaign execution
Researching target markets to identify their needs and preferences
Researching competition
Monitoring performance of advertising campaigns and identifying opportunities for improvement
Writing blog posts or other content that promotes the company's products or services to potential customers
Qualifications
Other duties may be assigned.
Research (Insights)
The I&I intern will spend approximately 80% of their time (4 days/wk) working on Insights projects to support the business. These projects will uncover both consumer and industrial end-user insights that will serve as a basis for decision making across our broad marketing departments, as they support existing and developing products, plan product launches, communicate key features and generally gain an overall understanding of the end users and their interactions with our product categories. Job responsibilities will include a variety of primary and secondary research activities.
Assist with primary market research activities, including organizing samples for research, writing research questions and programming sur
Location
US-OH-Avon
ID
2024-1692
Category
Administrative
Position Type
I- Intern
Overview
SUMMARY OF POSITION
The Insights & Innovation Intern will gain experience with both the Market Research (Insights) and Product Management (Innovation) aspects of Marketing. The I&I Team is a unique department within Shurtape that identifies and addresses unmet customer needs, brings new products to market, stays ahead of competitors and continuously improves products and processes that create new claims.
Dates- 5/27/25-8/7/25
Hybrid Schedule- Tues/Weds/Thurs in office
Responsibilities
Other duties may be assigned.
Research (Insights)
The I&I intern will spend approximately 50% of time working on Insights projects to support the business. These projects will uncover both consumer and industrial end-user insights that will serve as a basis for decision making across our broad marketing departments, as they develop products, plan product launches, communicate key features and generally gain an overall understanding of the end users and their interactions with our product categories. Job responsibilities will include a variety of primary and secondary research activities.
Assist with primary market research activities, including organizing samples for research, writing research questions and programming surveys
Summarize and analyze data; make recommendations related to research findings
Report findings, complete with graphs illustrating data and written text explaining complex findings
Conduct secondary research and compile data related to current product market, customer demographics and interest, and factors influencing product demand
Present and explain findings and implications to the various teams within the business
Attend assigned research-oriented Webinars or in-person conferences
Product Management (Innovation)
The I&I Intern will spend approximately 50% of time working on Innovation product management projects. This will offer the intern a great opportunity to experience many of the facets of managing new and established products. The intern can look forward to helping create and implement marketing strategies for specific products or product lines. Gain practical experience by potentially assisting Product Managers:
Creating marketing materials such as brochures, sales sheets, online banners, etc.
Monitoring competitor activity and industry trends
Working through financial models
Identifying opportunities for product promotions and marketing campaigns
Coordinating with sales teams on campaign execution
Researching target markets to identify their needs and preferences
Researching competition
Monitoring performance of advertising campaigns and identifying opportunities for improvement
Writing blog posts or other content that promotes the company's products or services to potential customers
Qualifications
Other duties may be assigned.
Research (Insights)
The I&I intern will spend approximately 80% of their time (4 days/wk) working on Insights projects to support the business. These projects will uncover both consumer and industrial end-user insights that will serve as a basis for decision making across our broad marketing departments, as they support existing and developing products, plan product launches, communicate key features and generally gain an overall understanding of the end users and their interactions with our product categories. Job responsibilities will include a variety of primary and secondary research activities.
Assist with primary market research activities, including organizing samples for research, writing research questions and programming sur
Source : ShurTech Brands, LLC
