Lead Generation Representative - Intertape Polymer Group (IPG)

Join the IPG Team!

Are you ready to elevate your career? At IPG, we are more than just a global leader in packaging and protective solutions-we are a community that values safety, people, passion, integrity, performance, and teamwork. From tapes and films to packaging and protective products, as well as engineered coated materials and advanced packaging machinery, we develop innovative solutions that protect the world. Now, we are expanding our global team and looking for talented individuals like you!

Position Description

Title: Lead Generation Representative

Status: Non-Exempt

Position Purpose: Generate qualified leads for end users.

Principle Accountabilities

• Lead Generation: Research and identify potential clients within target industries and markets using various sources, including online research, industry directories, and market intelligence tools.
• Cold Calling: Proactively initiate outbound cold calls to key decision-makers, introducing [Company Name]'s packaging solutions, and creating interest in our offerings.
• Marketing Campaigns: Collaborate with the marketing team to develop and execute targeted marketing campaigns that resonate with the needs and pain points of potential clients.
• Email Outreach: Craft compelling and personalized emails to engage potential clients, showcasing our value proposition and encouraging them to explore our packaging solutions.
• Qualification: Qualify leads based on predefined criteria to ensure alignment with our ideal client profile, and gather valuable information to facilitate meaningful sales conversations.
• Appointment Setting: Schedule and coordinate meetings between prospective clients and our sales executives to further explore their packaging requirements and present tailored solutions.
• CRM Management: Maintain accurate and up-to-date records of lead interactions and activities in the Customer Relationship Management (CRM) system.
• Collaboration: Collaborate closely with the sales team to communicate lead insights, exchange feedback, and optimize lead conversion strategies.
• Performance Metrics: Meet and exceed key performance indicators (KPIs) related to lead generation, including call volume, qualified leads generated, and meetings scheduled. Lead and manage a team of prospectors responsible for cold calling, email outreach, and other lead generation activities.

Essential Skills and Experience

• Business degree or equivalent experience in sales.
• Previous experience in a B2B lead generation or sales role is preferred.
• Exceptional communication skills, both verbal and written.
• Proven track record of executing successful cold calling and lead generation campaigns.
• Strong organizational and time management skills, with the ability to prioritize tasks effectively.
• Familiarity with CRM systems and proficiency in using sales tools and technologies.
• Self-motivated, driven, and goal-oriented mindset.
• Adept at conducting thorough research to identify potential clients and their pain points.
• Ability to adapt to changing strategies and market dynamics.
• Experience in the packaging industry or related fields is a plus.

Why Choose IPG?

At IPG, you will find more than just a job-you will find a place where your success is our success. We pride ourselves on a culture built around strong relationships, where every team member plays a crucial role in our growth. Whether it is through cross-department collaboration, continuous training, or sustainability-driven initiatives, we create an environment where you can thrive.

Our commitment to sustainability influences everything we do, from designing eco-friendly products to minimizing waste in our production processes. We are dedicated to building a greener future while providing safe, supportive workplaces for our people.

With over 40 years of industry expertise and a proven track record of growth and innovation, IPG offers a stable, secure environment where you can flourish!

We offer competitive pay, extensive benefits that support you and your family, and exciting career development opportunities. Whether you are looking to enhance your skills or advance your career, we offer ongoing training and the support you need to succeed. Think big, dream bigger, and make an impact with IPG.

You belong here. Join us today!