Lifecycle Marketing Manager (Push and SMS) - Wayfair

This position is a hybrid in-office role that works out of our Headquarters in Boston, MA. This role is not a virtual / remote position - 4 days in office/ 1 day WFH

The Customer Communications team is responsible for all email, app push, and SMS communications between Wayfair and our customers. Within this team, the Mobile Marketing Manager role will report to the Associate Director who heads Customer Communications. The role will be responsible for leading creating and driving an aggressive testing roadmap, owning channel performance, managing a team of 2, partnering with tech stakeholders, and managing a vendor relationship. If you have a passion for testing and learning, are a strong team leader, and want to make a noticeable impact by scaling two fast-growing channels, then this could be the role for you!

What You'll Do

• Be the primary owner of marketing performance for our mobile channels– push and SMS: Keeping a daily eye on health metrics, drafting weekly performance write-ups, owning the longer-term performance narrative, and quickly solving issues as they arise.
• Manage a team of 2 high-performing analysts, focusing heavily on coaching, prioritization, and driving results.
• Own an aggressive A/B testing roadmap to drive meaningful results – lead 6 month planning cycles both internally and with cross-functional teams, prioritize the team’s work on highest -  ROI initiatives, track progress and make pivots when necessary, and have a finger on the pulse of industry trends and competitor best practices.
• Aggressively grow our customer list size primarily through partnering with cross-functional technology teams in developing our acquisition capabilities and optimizing our strategy.
• Partner with product managers, data scientists, and engineers to develop our in-house capabilities to unlock new opportunities and operate more efficiently.
• Manage our relationship with a third-party vendor.
• Manage relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Data Science, and Data Engineering, and be a visible team lead among the broader Marketing organization.

What You’ll Need

• Bachelor’s degree in Business, Economics, the Sciences, or other concentrations with a quantitative focus.
• 4+ years of experience ideally in a data-driven marketing role, management consulting, startup/tech, finance, and/or strategy fields.Experience with mobile marketing channels is a plus.
• 1+ years of management experience, demonstrating an ability to effectively coach junior team members and prioritize efforts on high-impact projects.
• Experience with basic statistical methods used in A/B testing (e.g., statistical significance, sample sizing, choosing KPIs, etc).
• Familiarity with marketing metrics and a proven track record of customer-first thinking.
• SQL knowledge and Google Sheets/Excel usage.
• Excellent attention to detail, critical thinking, verbal, and written communication skills.
• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.
• A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive.