Overview

Seminole Hard Rock Support Services is transforming its digital landscape, building new digital foundations to enable modernized and mature digital capabilities at scale. As a strategic pillar of our journey, we are bringing together multiple historic website and app CMS’s into one single CMS using Adobe AEM across the enterprise. This includes all of our websites across casinos, hotels, cafes, retail, Unity by Hard Rock, and more. Implementation is currently underway, on a path for target to launch in early 2025 go live as the foundation for omnichannel initiatives, content parity, orchestration and personalization via ML modeling, AI recommendations. With this exciting new milestone in digital maturity for the org, we are seeking to build a team of highly experienced, top-notch experts to own, administer, activate and optimize using their polished and modern Adobe AEM/DAM during this pivotal period to continue to build and mature at scale. 

We are seeking a best-in-class, talented and experienced Digital Marketing UX/UI Experience Manager to lead our digital efforts with a strong focus on user experience (UX) and user interface (UI) design. The ideal candidate will be a shared services type role with exposure to all levels of the org, it’s functions, and partners. This person is able to blend creativity with analytical skills to optimize user experiences across digital marketing channels, ensuring that our campaigns are not only visually engaging but also effective in driving user engagement and conversions.

This is a shared service role supporting Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos and Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple websites, a mobile app, and digital marketing channels that include SEO/SEM, paid meta, paid media, display, CRM, and social.

Responsibilities

• Develop and implement UX/UI strategies for digital marketing initiatives, ensuring a seamless and engaging user experience across websites, landing pages, email campaigns, and social media platforms.
• Conduct user research and usability testing to gather insights and feedback. Use this data to make informed design decisions and improve the overall user experience.
• Collaborate with marketing teams to align UX/UI strategies with overall marketing objectives. Ensure that all digital touchpoints are cohesive and user-centered.
• Monitor and analyze user interactions and engagement metrics to assess the effectiveness of UX/UI designs. Use insights to drive continuous improvements and inform future design strategies.
• Provide leadership and guidance to content and optimization managers. Advocate for best practices in UX/UI design and ensure that design standards are maintained.
• Oversee the creation of visually appealing and user-friendly content for digital marketing campaigns. Ensure that all creative assets align with brand guidelines and marketing goals.
• Stay up-to-date with the latest trends and best practices in UX/UI design and digital marketing. Continuously explore new tools and technologies to enhance user experiences.

Qualifications

Experience

• Bachelor’s degree in Graphic Design, User Experience Design, Marketing, or a related field. Master’s degree or relevant certifications are a plus.
• Proven experience (5+ years) in UX/UI design with a focus on digital marketing. Demonstrated success in managing and optimizing user experiences for marketing campaigns.
• Strong portfolio showcasing UX/UI design projects and digital marketing initiatives.

Knowledge, Skills, and Abilities

• Proficiency in design tools such as Adobe Creative Suite, Sketch, Figma, or similar.
• Experience with A/B testing, user research methodologies, and data analysis tools (e.g., Adobe Analytics, Adobe Target).
• Strong problem-solving skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to stay current with industry trends and adapt strategies for continuous improvement.
• Experience with content management systems and design software (e.g., Adobe Creative Suite, Figma) is a plus.

Work Environment:

• Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, secondhand smoke and excessive noise.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk, or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.

Disclaimer While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).