Manager, Digital Marketing Technology - Foley & Lardner LLP

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It’s a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.

The Manager of Digital Marketing Technologies is a leader responsible for driving the strategy and operational oversight of all digital marketing technologies in support of the firm. The role requires someone with the skills required to leverage digital technology in legal, where the firm website and search engine optimization are critical to success. This person will be part of a team supporting all marketing technology and requires the ability to search and find innovative uses of non-legal native technology that will provide a competitive advantage to the firm. #LI-HYBRID

• Act as consultant, strategic director, and idea generator for all marketing technology platforms, ultimately optimizing usage, and enhancing content distribution in service of the firm’s brand.
• Serve as manager of web platform (Wordpress CMS), vendors, and agencies.
• Manage functionality, data, reporting, and enhancements to the firm’s email marketing system (Litera Concep).
• Lead and participate in collaborative sessions to develop strategy around the use of technology, including AI platforms, in support of the BD&M and firm strategies.
• Oversee cross-platform data integration (e.g. email, events, etc. into CRM) and usage.
• Provide leadership similar to the above on additional BD&M impacting technology initiatives, including help identifying future initiatives through updates to the Marketing Technology roadmaps.
• Using web, email, and other analytics tools, establish, monitor, and report on key metrics measuring effectiveness of the firm’s web properties, intranet and other marketing and business development initiatives.
• Understand all marketing technology platforms and assist with maintenance and enhancements to functionality and design, and with user support.
• Evaluate vendors, their products and compatibility with current and future tech stacks for the benefit of the entire firm. Serve as primary conduit between Procurement and the BD&M team.
• Lead efforts to improve search engine optimization (SEO) in key areas, consistent with firm goals and sector and practice initiatives.
• Manage two direct reports (SEO/web and email).

• Bachelor's Degree required.
• Minimum of seven (7) years of experience with marketing technologies geared toward generating revenue required.

Pursuant to the Washington DC Pay Transparency Law, the salary range for this Washington DC based position is between $124,600- $203,200.  These figures represent the full compensation range of this position. The actual offered amount will be determined based on the following factors: education, experience, geographic market, and internal pay equity at Foley.