Manager, Loyalty Programs Development - Hyundai Capital America
Irvine, CA
About the Job
Description
Who We Are
Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships. We provide vehicle financing, leasing, subscription, and insurance solutions to over 2 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering, philanthropy, and the empowerment of our Employee Resource Groups. Together, we strive to be the leader in financing freedom of movement.
We Take Care of Our People
Along with competitive pay, as an employee of HCA, you are eligible for the following benefits:
• Medical, Dental and Vision plans that include no-cost and low-cost plan options
• Immediate 401(k) matching and vesting
• Vehicle purchase and lease discounts plus monthly vehicle allowances
• Paid Volunteer Time Off with company donation to a charity of your choice
• Tuition reimbursement
What to Expect
The Manager, Loyalty Programs Development is responsible for both leading and supporting the strategy, development, execution, project management and the reporting/analysis of key dealer programs (both Loyalty and Conquest) and products geared towards driving qualified customer traffic and sales to dealerships, higher HCA penetration, and towards achieving any other department goals. These efforts contribute to HCA's overall value proposition to the Hyundai and Kia dealer network as a trusted captive finance partner. The individual in this role serves as a primary point of contact and a subject matter expert, and interfaces with stakeholders across the entire organization in order to successfully drive projects to completion.
What You Will Do
1. Lead and support the strategy and development of dealer programs and products to drive qualified customer traffic and sales to dealerships, along with higher HCA penetration
• Interface with the OEM Liaison team regularly and direct OEM contacts periodically, in order to prioritize key business and sales needs that will impact program and product development
• Scope potential programs and products for business opportunity, loyalty/conquest impact and feasibility
• Work with stakeholders across the organization, such as other teams in Sales, Marketing, Risk, Credit, Finance, IT and Legal to assist in the development of programs, products and enhancements to improve OEM and captive loyalty
• Develop working relationships with 3rd party vendors (data vendors, credit bureaus, CRM providers, etc.) to leverage services to drive innovative ways of increasing sales and loyalty
• Contribute new and refine ideas for the annual strategic planning process and the development of the program and product pipeline
2. Dealer Programs and Loyalty Reporting
• Produce program performance and loyalty reports to drive management and field engagement of dealer programs
• Produce operational reports (e.g., pull ahead funding report, monthly billing report) to other departments providing operational support for dealer programs
• Work with key partners, like IHS Markit, to update and improve captive and OEM loyalty reports quarterly
• Analyze and synthesize dealer program results to draw key program insights and conclusions. Provide strategic recommendations to improve dealer programs and drive stronger dealer/customer engagement
3. Competitive Benchmarking and Market Analysis
• Monitor industry developments and conduct periodic competitive benchmarking
• Review market research findings and establish direction for current and new programs and products to close competitive gaps
• Identify trends, commonalties, gaps and solutions in customer lifecycle management
• Meet with Field team and Dealers occasionally to discover pain points and develop solutions to constantly improve dealer engagement
4. Project Management and Program Operations
• Support the development of the overall annual
Who We Are
Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships. We provide vehicle financing, leasing, subscription, and insurance solutions to over 2 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering, philanthropy, and the empowerment of our Employee Resource Groups. Together, we strive to be the leader in financing freedom of movement.
We Take Care of Our People
Along with competitive pay, as an employee of HCA, you are eligible for the following benefits:
• Medical, Dental and Vision plans that include no-cost and low-cost plan options
• Immediate 401(k) matching and vesting
• Vehicle purchase and lease discounts plus monthly vehicle allowances
• Paid Volunteer Time Off with company donation to a charity of your choice
• Tuition reimbursement
What to Expect
The Manager, Loyalty Programs Development is responsible for both leading and supporting the strategy, development, execution, project management and the reporting/analysis of key dealer programs (both Loyalty and Conquest) and products geared towards driving qualified customer traffic and sales to dealerships, higher HCA penetration, and towards achieving any other department goals. These efforts contribute to HCA's overall value proposition to the Hyundai and Kia dealer network as a trusted captive finance partner. The individual in this role serves as a primary point of contact and a subject matter expert, and interfaces with stakeholders across the entire organization in order to successfully drive projects to completion.
What You Will Do
1. Lead and support the strategy and development of dealer programs and products to drive qualified customer traffic and sales to dealerships, along with higher HCA penetration
• Interface with the OEM Liaison team regularly and direct OEM contacts periodically, in order to prioritize key business and sales needs that will impact program and product development
• Scope potential programs and products for business opportunity, loyalty/conquest impact and feasibility
• Work with stakeholders across the organization, such as other teams in Sales, Marketing, Risk, Credit, Finance, IT and Legal to assist in the development of programs, products and enhancements to improve OEM and captive loyalty
• Develop working relationships with 3rd party vendors (data vendors, credit bureaus, CRM providers, etc.) to leverage services to drive innovative ways of increasing sales and loyalty
• Contribute new and refine ideas for the annual strategic planning process and the development of the program and product pipeline
2. Dealer Programs and Loyalty Reporting
• Produce program performance and loyalty reports to drive management and field engagement of dealer programs
• Produce operational reports (e.g., pull ahead funding report, monthly billing report) to other departments providing operational support for dealer programs
• Work with key partners, like IHS Markit, to update and improve captive and OEM loyalty reports quarterly
• Analyze and synthesize dealer program results to draw key program insights and conclusions. Provide strategic recommendations to improve dealer programs and drive stronger dealer/customer engagement
3. Competitive Benchmarking and Market Analysis
• Monitor industry developments and conduct periodic competitive benchmarking
• Review market research findings and establish direction for current and new programs and products to close competitive gaps
• Identify trends, commonalties, gaps and solutions in customer lifecycle management
• Meet with Field team and Dealers occasionally to discover pain points and develop solutions to constantly improve dealer engagement
4. Project Management and Program Operations
• Support the development of the overall annual
Source : Hyundai Capital America