Manager - Marketing Science at State Farm Insurance

OverviewWe are not just offering a job but a meaningful career! Come join our passionate team!As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.REMOTE: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.HUB LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, ILSPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.For Vermont candidates: Potential salary range: $126,500.00-210,500.00For Colorado, Hawaii, Maryland, Washington State, and Washington D.C. candidates: Potential salary range: $126,500.00-231,550.00Application deadline is expected to close on 10/1/2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.For California, New York, and Connecticut candidates: Potential salary range: $126,500.00-$263,125.00Potential yearly incentive pay: up to 15% of base salaryCompetitive Benefits, including:401k PlanHealth InsuranceDental/Vision plansLife InsurancePaid Time OffAnnual Merit IncreasesTuition ReimbursementHealth InitiativesFor more details visit our benefits summary pageResponsibilitiesThe selected candidate will be responsible for leading the Marketing Science - Direct team and should have extensive experience in direct marketing and experimental design. The primary focus of this role is to capture, nurture, engage, and retain customers through strategic direct marketing efforts.Key Responsibilities:Experimental Design: Develop and execute test and learn agendas to drive the evolution of direct marketing channels. This includes setting a clear vision, creating a testing roadmap, and establishing a testing structure to derive actionable insights for direct marketing channels.Measurement: Create comprehensive measurement plans and implement a unified business intelligence solution for direct marketing channels. This involves selecting appropriate measurement tools, negotiating direct campaign KPIs, and delivering business intelligence solutions across multiple levers within direct marketing channels.Leadership: Take charge of leading the direct marketing team and fostering their motivation. Additionally, proactively plan for the long-term development of the team's capabilities.QualificationsProven experience in direct marketing and experimental design, preferably in a leadership role.Strong knowledge of direct marketing channels, including email marketing, direct mail, SMS marketing, and other relevant channels.Proficiency in designing and executing experiments, and the ability to draw actionable insights from data.Familiarity with various measurement tools and techniques used in direct marketing, such as attribution modeling, A/B testing, and ROI analysis.Excellent leadership skills, with the ability to inspire and motivate a team towards achieving goals.Strong analytical and problem-solving abilities, with a data-driven mindset.Exceptional communication and collaboration skills to work effectively across teams and stakeholders.Job type: FULL TIMECategories: Marketing, Design, and Communications