Manager - Social Media - b2c Brands - Georgia-Pacific

The Social Media Manager will take a "consumer-first" approach to lead the development and implementation of comprehensive social media strategies for Georgia Pacific's Quilted Northern, Angel Soft & Aria toilet paper brands. This individual will effectively understand, reach and engage our target audiences through integrated media plans and breakthrough communication to improve awareness, connection and conversion of our brands across paid social media, influencer marketing, and organic social media. This role requires one to apply critical thinking skills to solve business problems with a solutions-oriented approach while successfully navigating GP business processes, tools, resources, people and vision to maximize profitability and deliver business results

What You Will Do

• Develop and implement a comprehensive paid social media strategy aligned with brand objectives and marketing goals
• Setup & manage social media advertising campaigns across all key social media platforms, including setting objectives, targeting audiences, and optimizing performance
• Optimize campaigns in-flight to improve in-market performance and MMM ROI
• Create brand experiences that resonate with consumers, drive earned media and foster continuous improvement & innovation
• Manage influencer marketing activations with influencer agency & brand teams
• Build and maintain relationships with influencers and brand ambassadors to expand our reach
• Review Creators and concepts with brand teams for alignment
• Collaborate with Corporate Communications team on managing consumer responses on social platforms
• Partner with Tissue brand teams to develop KPI's for campaigns
• Analyze and report on KPI's to measure the efficiency & effectiveness of social media campaigns and optimize strategies accordingly
• Update monthly investment & performance reports for Brand Building team
• Lead Sales Lift Study and Brand Lift Study with key social media platform partners & national media agency
• Track and report on competitor activity and industry trends
• Partner with creative teams to curate and manage engaging content (images, videos, stories, etc.) for our organic social media presence, ensure consistency in visual identity and tone across all social media channels
• Manage organic social calendar and posting
• Lead Surprise & Delights with consumers & influencers
• Stay updated on social media trends, platform updates, and best practices, and recommend innovative strategies to stay ahead of the curve

• Bachelor's degree
• Knowledge of social media platforms, algorithms, and best practices
• Experience working in matrixed organizations with multiple stakeholders and developing relationships with external partners and internal capabilities and influencing and securing alignment from leaders
• Experience with analyzing media performance KPIs and identifying opportunities for optimizations

What Will Put You Ahead

• 1 year of experience building and managing campaigns on Facebook, Instagram, TikTok, Pinterest, and YouTube
• Knowledge of different digital media platforms, industry trends, key players, and digital media supply chain for multiple channels (programmatic, social, search)
• 2+ years of experience in media buying and/or planning at a CPG brand or media agency or other social buying platform is preferred

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.

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