Market Research Manager - The Planet Group

Location: Cupertino, CA
Schedule: Onsite Tues - Thurs
Pay: Up to $92.40/hr DOE 
Benefits: Health, Dental, Vision and more 
 
Planet Interactive is looking for a Market Research Manager to join our well known Fortune 500 client on a 12-month contract. This role will work 40 hours per week and will be expected to be onsite 3 days a week, Tuesday through Thursday, in their Cupertino office.

Market Research Manager Responsibilities: 

• Partner with internal clients across distinct divisions to identify business issues to be addressed, and synthesize from disparate sources to provide a comprehensive view of the consumer and marketplace.
• Drive the research process from end-to-end.
•  Develop learning plans, manage research vendors, handle questionnaire design, put together programming surveys, handle analysis, and statistical testing to synthesizing findings.
• Deliver presentations around market research and findings.
• Ensure that through any assigned research projects there is a sophisticated and analytical approach.
• Bring innovation to research projects, including recommending alternative approaches where appropriate.
• Support Customer Insights needs that deal with varying audiences.
• Analyze customer behavior patterns.

Market Research Manager Qualifications:

• 5+ years of demonstrated success in customer insights / market research in a consumer technology / consumer media company or market research firm preferably in a global role.
• A proven track record in quantitative and qualitative survey analysis.
• Able to communicate research clearly and concisely across audiences and partners, with the ability to explain analytical outcomes in business terms.
• Experience in using survey tools (such as Qualtrics and Decipher) to program and manage survey projects.
• Expertise with application of a broad range of research techniques and methodologies.
  • e.g. cross-tabulations, maxDiff, segmentation and cluster analysis, conjoint / discrete choice, predictive analytics, etc.
• Experience working on research projects focused on developer audiences is a plus.
• Familiarity with Python Pandas / R / SPSS / Stata / SAS, as well as Excel, Keynote and Jupyter Notebook a plus.
• Bachelor’s or Advanced degree in business, management, statistics, economics, market research or human behavior is preferred.

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