Marketing Analyst - Sr - Artech LLC
New York, NY 10171
About the Job
Job Description: Market Research (Contractor)
*** is seeking a Principal Associate Market Researcher Contractor to join our Enterprise Brand Insights team. Responsibilities are likely to include primary market research to inform go to market strategies, creative testing, and brand health tracking. The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.
Responsibilities:
Leverage the depth and breadth of your knowledge and expertise in primary and secondary research to help *** conduct research designed to inform business and marketing strategies
Contribute to the design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, conducting analyses, writing reports creation, and presenting insights
Partner with business, media, advertising and marketing teams to identify knowledge gaps and translate business objectives into the development of a powerful research agenda that will guide strategy
Present brand and marketing insights to internal clients and leaders, influencing others through storytelling and impactful insights that drive discussion and business action
Periodically perform data pulls and ad-hoc analyses to inform key business decisions
Contribute and continually update your knowledge of evidence-based marketing to refine *** s brand strategy and measurement approaches
Basic Qualifications:
Bachelor s Degree or military experience.
At least 4 years of experience in a primary market research role on either the supplier side or client side
Preferred Qualifications:
At least 6 years of experience in a primary market research role on either the supplier side or client side.
Experience working on or leading brand health studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services industry
Subject matter expertise in B2B and B2C technology
At least 2 years of experience in a primary market research role managing an on-going tracking study
At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
At least 3 years in a client facing consultative role (supplier or internal)
At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
Basic knowledge of database management systems
Reason For Request:
*** is seeking a Principal Associate Market Researcher Contractor to join our Enterprise Brand Insights team. Responsibilities are likely to include primary market research to inform go to market strategies, creative testing, and brand health tracking. The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.
Responsibilities:
Leverage the depth and breadth of your knowledge and expertise in primary and secondary research to help *** conduct research designed to inform business and marketing strategies
Contribute to the design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, conducting analyses, writing reports creation, and presenting insights
Partner with business, media, advertising and marketing teams to identify knowledge gaps and translate business objectives into the development of a powerful research agenda that will guide strategy
Present brand and marketing insights to internal clients and leaders, influencing others through storytelling and impactful insights that drive discussion and business action
Periodically perform data pulls and ad-hoc analyses to inform key business decisions
Contribute and continually update your knowledge of evidence-based marketing to refine *** s brand strategy and measurement approaches
Basic Qualifications:
Bachelor s Degree or military experience.
At least 4 years of experience in a primary market research role on either the supplier side or client side
Preferred Qualifications:
At least 6 years of experience in a primary market research role on either the supplier side or client side.
Experience working on or leading brand health studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services industry
Subject matter expertise in B2B and B2C technology
At least 2 years of experience in a primary market research role managing an on-going tracking study
At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
At least 3 years in a client facing consultative role (supplier or internal)
At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
Basic knowledge of database management systems
Reason For Request:
Source : Artech LLC