Marketing Associate - Neighborhood Housing Services of Chicago
Chicago, IL 60607
About the Job
BASIC JOB FUNCTION
The Marketing Associate will work with all department heads and program management staff and supervisors to develop marketing strategies, create plans and media assets (offline and digital), and implement those plans to promote NHS programs and services across different media platforms. Responsibilities will also include tracking and analyzing the performance of advertising campaigns, sourcing and managing the inventory of promotional items,creating or building a network of outreach partners as well as vendors, and ensuring that all marketing materials created are consistent with our brand identity. To be successful in this role, you should have hands-on experience with a variety of design programs, web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand presence through a wide range of online and offline marketing channels.
PRINCIPAL JOB DUTIES & RESPONSIBILITIES
The Marketing Associate will work with all department heads and program management staff and supervisors to develop marketing strategies, create plans and media assets (offline and digital), and implement those plans to promote NHS programs and services across different media platforms. Responsibilities will also include tracking and analyzing the performance of advertising campaigns, sourcing and managing the inventory of promotional items,creating or building a network of outreach partners as well as vendors, and ensuring that all marketing materials created are consistent with our brand identity. To be successful in this role, you should have hands-on experience with a variety of design programs, web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand presence through a wide range of online and offline marketing channels.
PRINCIPAL JOB DUTIES & RESPONSIBILITIES
- Develop strategies and tactics to get the word out about NHS Chicago, services available at its neighborhood offices, initiatives in which it is participating, products and services to essentially drive residents to our programs or available housing related resources.
- Deploy successful marketing campaigns and own their implementation from ideation to implementation with a lens on the customer experience.
- Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, lead generation campaigns, offline and virtual events, social media, and blogging
- Produce valuable, informational, and engaging content for our email marketing efforts, brochures, flyers, website and blog posts that attract and convince our target groups to act.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Oversee and approve marketing materials for all business lines, from website banners to soft and hard copy brochures.
- Develop campaign performance metrics for each marketing effort.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behavior and adjust advertising and marketing campaigns accordingly.
- Stay up to date with the latest trends and best practices in marketing and measurement.
POSITION REQUIREMENTS
- Must be intellectually curious.
- Demonstrable experience in marketing, together with a willingness to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Knowledge of how to navigate website analytics tools and interpret data (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Comfortable working with numbers, making sense of metrics and processing figures with spread sheets.
- Must be able to write clearly and concisely and use spell check...often!
- Must have a team orientation or be comfortable working on teams and on collaborative projects.
- Must be detail oriented and work well being self-directed.
- Experience in or willingness to learn how to optimize the web pages for search engines and setting up campaigns on different social media platforms.
- High proficiency with Microsoft Outlook, Excel, PowerPoint, and Word required.
- Proficiency or ability to quickly learn design programs (e.g., InDesign, Illustrator, Photoshop, etc.)
- Experience with working within the Salesforce CRM tool a plus
- Experience with email marketing platforms a plus (e.g., Constant Contact, Mailchimp,
- Graphic design experience a plus
- Photographic acumen helpful
- Any experience working on community initiatives, housing, mortgage lending or with a nonprofit not necessary, but a HUGE plus.
- Must be comfortable working with diverse audiences and socioeconomic statuses.
EDUCATION & EXPERIENCE
- 2–4-year college degree in Marketing, Advertising, Public Relations, Communication, Behavioral Economics, or related field.
- 1-3 years' experience in a marketing or sales role.
COMPETENCIES
To perform the job successfully, an individual should demonstrate the following competencies:
- Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
- Project Management- Completes projects on time and budget.
- Interpersonal Skills- Focuses on solving conflict.
- Written Communication- Presents numerical data effectively.
- Teamwork- Contributes to building a positive team spirit.
- Strategic Thinking- Identifies external threats and opportunities.
PERFORMANCE MEASURES
- Meets or exceeds goals, deliverables and timelines as identified in six-month plan prepared in conjunction with Director.
- Ensures that all properties which are directly owned by or the responsibility of NHSRC or related entities are secured and well maintained to minimize fines.
- Completes various responsibilities with minimal supervision.
- Demonstrates initiative, ability to work collaboratively with NHSRC team members, other NHS staff and outside consultants.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. Frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms. The employee may occasionally lift and/or move up to 25 pounds.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate and is of a typical office environment.
REMOTE WORK POLICY
The communications & marketing staff work on a 3/2 schedule requiring a minimum of 2 days in-office, in addition to any in-office time as necessary for important meetings, team meetings, all staff meetings, audits, site visits by funders, agency events, etc., including twice monthly in-person team meetings.
NHS' Commitment to Diversity, RACIAL EQUITY, AND INCLUSION
Neighborhood Housing Services of Chicago was created in 1975 to advocate for equitable mortgage lending practices,
to provide competitive lending products and stabilize the housing of the underserved residents of Chicago.
That veteran spirit of economic empowerment and inclusion remains strong today in our organization. NHS continues.
to support racial and gender equity, diversity, and inclusion among the entire NHS team and its partners, in the
mortgage delivery system, and in all of its community programs. We challenge ourselves to continue learning and
evolving not only professionally, but also as a means to create a safe space for all NHS team members to realize them.
best selves such that they give that gift to their colleagues and the communities we serve.
PI253623856
Source : Neighborhood Housing Services of Chicago
