Marketing Associate III - Tailored Management
Remote Location, CA 94016
About the Job
Marketing Associate III
US - CA - Bay Area - Remote
12+ Months Contract
Pay Range: $50/hr - $54/hr on W2 with Benefits
Job Description:
We are looking for a global lifecycle marketing manager to join our fast-growing team of talented and collaborative marketing professionals within our integrated marketing function. We're looking for a highly-motivated marketer who is ready to drive the strategy and execution of digital lifecycle campaigns - including lead nurturing; opportunity acceleration; and customer onboarding, up-sell and cross-sell through email and other channels.
The lifecycle program is a high profile, strategic component of our overall GTM strategy that is key to ensuring the company meets its aggressive growth goals. It requires a highly collaborative, driven B2B SaaS marketer that wants to be a part of building something truly exceptional.
Responsibilities
Develop the overall lifecycle communications strategy to increase engagement across the full customer journey, including lead nurturing, opportunity acceleration, and customer onboarding, up-sells and cross-sells
Continuously optimize content, timing, and cadence of lifecycle communications to improve user experiences and drive business goals.
Develop a deep understanding of your audiences and their needs. You will be a key stakeholder in our organization's ongoing collection and interpretation of meaningful customer insights from cross-functional research and design teams.
Lead personalization efforts & work closely with business partners and translate the vision into actionable campaigns.
Work cross functionally with the content and digital marketing teams to identify, test, and optimize for the best performing content at each stage of the funnel across all marketing channels.
Identify, RFP, and manage an email marketing agency to support design and content campaigns for the lifecycle programs you lead.
Establish lifecycle marketing KPIs and reporting framework to quantitatively measure performance and impact on WhatsApp's metrics. Measure the effectiveness of campaigns (with support from operations & analytics) and conduct A/B testing to continuously optimize email programs.
Coordinate deliverables, including establishing deadlines and aligning with editorial calendars, to support nurture campaigns for monthly, one-off and cadenced communication
Build great partnerships with product marketing, channel sales, marketing automation and ops, market research & customer success.
Minimum Qualifications
8+ years total experience in B2B, and 3+ years of email marketing, lifecycle marketing, or retention marketing experience
Ability to think creatively while making decisions based on data
Ability to execute multiple projects simultaneously and complete projects with tight deadlines
Ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business.
Experience leveraging digital analytics and insights to inform audience segmentation/ engagement and campaign decisions
Ability drive projects through from conception to completion
Preferred Qualifications
A/B testing skills: A/B testing your subject lines, email copy and CTAs is key to ensuring your campaigns have the best open and click-through rates which ultimately lead to a better conversion rate.
Copywriting skills: One of the most important skills for an email marketing expert is knowing how to write copy that converts. You will have agency support, but you need to know good content when you see it, and be able to draft your own in a pinch.
Segmentation, automation and tool integration know-how: Understanding how to segment your email lists and deliver relevant drip campaigns based on data (sometimes pulled from other tools or marketing platforms) is critical to creating a well-oiled nurture machine that converts.
Customer journey knowledge: lifecycle marketing managers need to have a good understanding of the customer journey and sales funnel. Understanding where prospects or customers are in the funnel and what type of email sequences, they need to create to move subscribers further down the funnel or increase retention is a key component of email marketing.
Retention skills: Knowing what drip campaigns to build and what content to write to retain subscribers and customers is key.
Campaign ideation: The best email marketers aren't just great at the technical implementation and segmentation. They can also brainstorm and ideate on what might make the most sense to send to various customers to get them to take action.
Expertise in email best practices and customer database management
Experience in harnessing technology for programmatic personalization at scale, utilizing tools like machine-learning, analytics, and behavioural data to improve customer relevancy
Knowledge of CANSPAM, GDPR, CCPA, and other regulatory regulations that impact communications to global audiences.
Knowledge of HTML
US - CA - Bay Area - Remote
12+ Months Contract
Pay Range: $50/hr - $54/hr on W2 with Benefits
Job Description:
We are looking for a global lifecycle marketing manager to join our fast-growing team of talented and collaborative marketing professionals within our integrated marketing function. We're looking for a highly-motivated marketer who is ready to drive the strategy and execution of digital lifecycle campaigns - including lead nurturing; opportunity acceleration; and customer onboarding, up-sell and cross-sell through email and other channels.
The lifecycle program is a high profile, strategic component of our overall GTM strategy that is key to ensuring the company meets its aggressive growth goals. It requires a highly collaborative, driven B2B SaaS marketer that wants to be a part of building something truly exceptional.
Responsibilities
Develop the overall lifecycle communications strategy to increase engagement across the full customer journey, including lead nurturing, opportunity acceleration, and customer onboarding, up-sells and cross-sells
Continuously optimize content, timing, and cadence of lifecycle communications to improve user experiences and drive business goals.
Develop a deep understanding of your audiences and their needs. You will be a key stakeholder in our organization's ongoing collection and interpretation of meaningful customer insights from cross-functional research and design teams.
Lead personalization efforts & work closely with business partners and translate the vision into actionable campaigns.
Work cross functionally with the content and digital marketing teams to identify, test, and optimize for the best performing content at each stage of the funnel across all marketing channels.
Identify, RFP, and manage an email marketing agency to support design and content campaigns for the lifecycle programs you lead.
Establish lifecycle marketing KPIs and reporting framework to quantitatively measure performance and impact on WhatsApp's metrics. Measure the effectiveness of campaigns (with support from operations & analytics) and conduct A/B testing to continuously optimize email programs.
Coordinate deliverables, including establishing deadlines and aligning with editorial calendars, to support nurture campaigns for monthly, one-off and cadenced communication
Build great partnerships with product marketing, channel sales, marketing automation and ops, market research & customer success.
Minimum Qualifications
8+ years total experience in B2B, and 3+ years of email marketing, lifecycle marketing, or retention marketing experience
Ability to think creatively while making decisions based on data
Ability to execute multiple projects simultaneously and complete projects with tight deadlines
Ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business.
Experience leveraging digital analytics and insights to inform audience segmentation/ engagement and campaign decisions
Ability drive projects through from conception to completion
Preferred Qualifications
A/B testing skills: A/B testing your subject lines, email copy and CTAs is key to ensuring your campaigns have the best open and click-through rates which ultimately lead to a better conversion rate.
Copywriting skills: One of the most important skills for an email marketing expert is knowing how to write copy that converts. You will have agency support, but you need to know good content when you see it, and be able to draft your own in a pinch.
Segmentation, automation and tool integration know-how: Understanding how to segment your email lists and deliver relevant drip campaigns based on data (sometimes pulled from other tools or marketing platforms) is critical to creating a well-oiled nurture machine that converts.
Customer journey knowledge: lifecycle marketing managers need to have a good understanding of the customer journey and sales funnel. Understanding where prospects or customers are in the funnel and what type of email sequences, they need to create to move subscribers further down the funnel or increase retention is a key component of email marketing.
Retention skills: Knowing what drip campaigns to build and what content to write to retain subscribers and customers is key.
Campaign ideation: The best email marketers aren't just great at the technical implementation and segmentation. They can also brainstorm and ideate on what might make the most sense to send to various customers to get them to take action.
Expertise in email best practices and customer database management
Experience in harnessing technology for programmatic personalization at scale, utilizing tools like machine-learning, analytics, and behavioural data to improve customer relevancy
Knowledge of CANSPAM, GDPR, CCPA, and other regulatory regulations that impact communications to global audiences.
Knowledge of HTML
Source : Tailored Management