Marketing and Communications Manager - Codemax Medical Billing

Job Title: Marketing and Communications Manager

Reports to: COO

Employment Status: Full-Time

FLSA Status: Exempt

Job Summary:

CodeMax, the leading provider of RCM solutions for the Behavioral Health industry seeks a dynamic and experienced Marketing and Communications Specialist to join our team. In this role, you will partner with internal teams, external marketing agencies, and vendors to develop, execute, and measure comprehensive marketing strategies and communications initiatives. This is an exciting opportunity for a creative professional who thrives on managing multifaceted projects and has a strong ability to engage both internal and external audiences.

Key Responsibilities:

• Collaborate with marketing agencies and external vendors to develop and implement marketing strategies.

• Develop marketing materials such as brochures, digital assets, email campaigns, and promotional content for various audiences and platforms.

• Manage internal and external communications, ensuring consistency in tone and messaging across all channels.

• Report on marketing campaign results, providing insights and recommendations based on performance data.

• Plan and execute events: Anticipate marketing needs for company-sponsored or attended events, create relevant promotional materials, and ensure proper engagement.

• Identify new industry events: Research and propose new events or conferences that align with company goals, and craft marketing strategies around them.

• Create marketing plans tailored to different regions and market segments, ensuring the company’s messaging aligns with local needs and market trends.

• Conduct market research to understand customer demographics, preferences, and trends, generating valuable data for campaigns, customer outreach, and marketing lists.

• Support the Business Development team with outreach initiatives and coordinate internal communications for operational updates.

• Lead internal communication efforts, including the creation of employee newsletters, intranets, and other internal messaging platforms to keep teams informed and engaged.

• Oversee corporate website re-designs, working closely with web developers, designers, and content teams to ensure a modern, user-friendly, and brand-consistent web presence.

• Maintain a rolling 12-month event calendar, ensuring alignment with strategic priorities and marketing goals.

• Partner with leadership to define and refine the overall marketing strategy, ensuring alignment with company goals and market opportunities.

• Track campaign analytics to measure effectiveness, reporting key performance metrics to leadership, and refining strategies for continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 4-6 years of experience in marketing and communications, ideally within a fast-paced healthcare environment.

• Proven experience working with marketing agencies and managing relationships with vendors.

• Strong understanding of marketing strategy development, with the ability to execute and measure campaign effectiveness.

• Excellent communication skills with a demonstrated ability to create internal communications and manage company-wide messaging platforms such as newsletters and intranets.

• Experience in overseeing corporate website redesigns, including content strategy, design, and user experience.

• Proficient in market research, data analysis, and campaign performance tracking.

• Ability to juggle multiple projects and maintain a high level of organization, particularly in managing an event calendar.

• Strong attention to detail and a collaborative mindset, with the ability to influence stakeholders at all levels.

Benefits

·       Health Insurance

·       Vision Insurance

·       Dental Insurance

·       401(k) plan with matching contributions