Marketing Consultant - WSP USA
Tempe, AZ 85280
About the Job
This Opportunity
WSP USA’s Strategic Growth Team is seeking a Marketing Consultant to support marketing activities across all major infrastructure markets: Transportation, Property & Buildings, Energy, Earth & Environment, Water, Climate, Resiliency and Sustainability. The position allows for hybrid workplace (remote or in-office) and can be based in Phoenix or Tucson, Arizona, as well as Denver, Colorado; Albuquerque, New Mexico; or Salt Lake City, Utah.
WSP offers a supportive work environment and incredible opportunities for professional growth. The Strategic Growth Team collaborates across offices, practices and business lines, engendering a close-knit group of professionals who work together to succeed.
While our ideal candidate brings experience in the A/E/C or professional services industries, what we’re looking for is someone with a collaborative, can-do attitude with a knack for creativity and storytelling. The right candidate is an empathetic colleague who works to build community through positivity and can bring home the win!
This position offers opportunities for growth as an individual and as a professional. WSP’s Strategic Growth Team philosophy allows for and supports the development of the individual, with many options for growth based on the individual’s personal and professional goals (operational focus, staff development focus, strategy development focus).
Your Impact
The main responsibilities for this position include:
- Develops and writes content for WSP proposals, white papers, collateral, and other marketing deliverables.
- Provides layout/design for proposals and other marketing collateral through the use of templates, from scratch, or collaboration with a graphic designer.
- Serves as an author for proposal content, conveying technical information simply while telling our story, highlighting our strengths, and convey key messages.
- Provides copy editing, proofreading, and final reviews for proposals and other marketing collateral.
- Gathers information through research, statistical reports and interviews with technical staff to write content for proposals and other marketing collateral.
- Leverages resources across the firm to support all stages of the pursuit and differentiate WSP to the client.
- Works with pursuit teams to develop differentiators, value propositions, and key messages.
- Applies new technologies and innovations across the business for proposals and presentations, including creative media approaches and digital tools.
- Provides support/guidance to the proposal development and delivery team and ensures the greatest possibility of success by supporting compliance, readability, quality, and sales messaging of pursuit related materials.
Who You Are
Required Qualifications
- Bachelor’s degree, with a preference for a degree in journalism, communications or English
- 3-5 years of experience in related field
- Ability to write and produce stellar, compelling content under tight deadlines
- Understanding of journalistic writing styles, including the inverted pyramid approach
- Ability to follow a style guide (e.g., AP, Chicago)
- Ability to work within and implement brand guidelines
- Excellent verbal and written communications, critical thinking, marketing strategy development, group facilitation, and teamwork
- Possesses a strategic mindset and sound judgment
- Ability to build trust and influence others and work with all levels of staff
- Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs
Physical and Mental Requirements
The physical and mental demands are representative of the physical and mental requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions. Must be able to understand, remember and apply verbal and written instructions, communicate factual information, understand complex problems, explore alternative solutions and understand opposing points of view on highly complex issues. Must be able to organize thoughts & ideas, organize and prioritize own work schedule and assignments/projects, make reasonable decisions which have an impact on own and others work. Position requires the ability to complete routine forms, reports and conduct routine communication. Must be able to verbally or electronically communicate technical information.
WSP Benefits
WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.
Compensation
Expected Salary (all locations): $75,000 - $85,900
WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant’s education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.
Expected Salary (Colorado only): $70,000-$80,000
WSP USA is providing the compensation range that the company in good faith believes it might pay and/or offer for this position within the state of Colorado, based on the successful applicant’s education, experience, knowledge, skills, and abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.
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