Marketing Coordinator - Creative Composites Group
Bedford, PA 15522
About the Job
Marketing Coordinator
Creative Composites Group – This position is Hybrid/Remote but will need to be located within commuting distance of one of our facilities in Houston, TX; Oklahoma City, OK; Dayton, OH; or Bedford/Pittsburgh, PA.
As a part of the Creative Composites Group Marketing team, the Marketing Coordinator provides B2B content marketing services. This role will be responsible for ensuring all content goes to market on-brand. This candidate will need to be comfortable serving as a strategic Marketing generalist on a variety of digital marketing platforms and tools with emphasis on internal marketing automation using content management systems (CMS) and customer relationship management (CRM) tools. Proficiency with HubSpot and SalesForce platforms is preferred for this role. This role will be focused on creating marketing automation content to create leads for our primary products and industries by continuing to elevate digital customer experiences.
Essential Functions:
- Able to push creative boundaries and offer original ideas while remaining true to the corporate brand guidelines set by Hill & Smith, CCG, Enduro and Tower Tech
- Comfortable multi-tasking, and working alone, on teams or with customers
- Assist in the planning, developing and implementing of fully integrated digital marketing strategies for awareness campaigns, product launches and digital assets for the several products and brands with innovative technologies
- Proven use of marketing funnels using HubSpot and SalesForce or equivalent
- Use of SEO and search engine marketing using tools like Google Analytics, Adwords and SEMRush
- Proven writing and graphic design experience with proficiency in software technologies such as Adobe CS and MS Office programs
- Event management experience handling tradeshow coordination and logistics
- Confident working with sales and corporate stakeholders at all levels
- Experience in researching via the web, phone networking or other resources
- Able to balance design workload, meetings and deadlines comfortably
- Demonstrated track record of consistently meeting project deadlines
- High level of attention to detail and able to produce error-free work
- Able to take ownership of document governance and work under minimal supervision
- Strong communication skills including: listening, verbal, written and meeting coordination
- Financial acumen: ability to manage invoices and budgeting
- Working directly with the Group’s Marketing team to establish and implement creative best practices and strategy and create rigorous analytical processes
- Liaising with the Group’s Marketing team and the segment sales leads to develop product promotions and in-bound campaigns and follow through to final content development and meeting deadlines
- Ensuring final content is technically accurate, engaging, visually appealing and on-brand
- Working with outside marketing agencies on marketing projects from concept to publication and delivery
- Coordinating external vendors to ensure campaigns, design and writing voice are on strategy and on-brand
- Designing and writing content including but not limited to: trade show graphics, eBlasts & external newsletters, web, digital ads, technical brochures, video and social media
- Executing and coordinate monthly customer satisfaction surveys
Supervisory Responsibility:
This position will not have any supervisory requirements. This position reports directly to the Marketing Director.
Work Environment:
Work Location: Hybrid/Remote but will need to be located within commuting distance of one of our facilities in Houston, TX; Oklahoma City, OK; Dayton, OH; or Alum Bank, PA. Must have the ability to work flexibly across remote locations, sales & marketing teams and agencies across time zones
Pay:
Pay will be commensurate with qualifications, and salary will be complemented with bonus compensation eligibility as well.
Travel:
Some travel may be required, including but not limited to sales and marketing events, tradeshows and continued training.
Education and Experience:
- Degree in Marketing, Design, Journalism or related field
- Minimum of 2 years of digital marketing and B2B marketing experience successfully executing a marketing plan.
- Portfolio required
Additional Eligibility Qualifications:
- Proficient computer skills with a specialization in Microsoft Office Suite, and the Internet
- Attention to detail
- Ability to communicate ideas and instructions, clearly and concisely, both verbally and in writing
- Ability to work flexibly across remote locations, sales & marketing teams and agencies across time zones
Benefits:
- Medical, Dental, & Vision Insurance
- Employee Assistance Program
- Life Insurance, ST & LT Disability
- Paid Time Off
- Paid Holidays
- Quarterly Bonus Program
- 401(k) with matching
About Creative Composites Group:
The Creative Composites Group supplies innovative fiber reinforced polymer (FRP) composite products for major infrastructure markets. CCG has the design-build and structural fabrication expertise to provide engineered FRP systems and OEM solutions. The Group’s combined team of engineers and technicians have been developing lightweight, durable, cost-effective FRP products for structurally demanding applications and corrosive environments for more than 50 years. Many of these products have paved the way for first-time use of engineered FRP composites for demanding infrastructure markets including: building products, cooling towers, utility & electrical, rail, bridges and waterfront applications because of FRP’s high-performance attributes.
EEO/ADA Statement:
All companies within the Creative Composites Group are an equal opportunity employer, and does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, veteran or marital status, or based on any individual's status in any group or class protected by applicable federal, state or local law. The company also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws.
Keywords:
Marketing, Marketing Coordinator, Design, Journalism, Graphic Design, Remote, Hybrid, Google Analytics, Adwords, SEMRush, SalesForce, HubSpot
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Source : Creative Composites Group
