Marketing Coordinator at Equiflor LLC

With more than 35 years of experience in the flower industry, Equiflor/Rio Roses is a leading grower/importer/distributor of “world class” fresh cut flowers. We are a small privately held company, offering a dynamic work environment, and excellent benefits.

This dynamic position will give the candidate the ability to use their creative inspiration and technical skills to assist the Sales & Marketing team with initiatives related to the company website, social media outlets, and traditional media. The Marketing Coordinator will gain significant exposure to senior-level personnel and can work on a wide range of customer-facing projects. The ideal candidate has a marketing background with strong creative/content development skills in both web-based and traditional media.

Responsibilities will include:

• Support the work of the Marketing Director and sales department on projects directed at developing sales strategies, customer engagement, and increase revenues.
• Support Marketing Director in organizing campaigns and developing marketing strategies.
• Develop marketing materials including ads, flyers, spec sheets, and other resources in support of sales objectives.
• Plan and coordinate event details, including registration process, printed material, and product shipments.
• Assist in collecting data that helps determine product performances and customer preferences.
• Research and analyze data about consumers, competitors, and market conditions through secondary research.
• Create shareable content appropriate for specific social media networks to spread both our brand and our content.
• Run regular social media promotions and campaigns and track their success (e.g., Facebook and Instagram ads).
• Drive consistent, relevant traffic, and leads from our social network presence.
• Perform administrative duties for department as needed.

Qualifications/Experience:

• Applicants should possess a bachelor’s degree in marketing or a related field. Must have at least 2-3 years of experience in the marketing area.
• Candidate must have excellent communication skills and demonstrated experience in content creation.
• Be a collaborator with excellent time management skills and ability to effectively manage multiple projects/tasks of varying complexities.
• Knowledge of graphic design practices and print/web production software, specifically in the following: Adobe Photoshop, and Adobe Illustrator.
• Experience with A/B and multivariate experiments.
• Experience using Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest.
• Video editing experience not necessary, but preferred.
• Experience with Search Engine Optimization and web analytics a plus.
• Experience with Artificial Intelligence software a plus.
• Individual must be able to communicate fluently in English both verbally and in writing. Spanish a plus.