Marketing Coordinator I - 525036 - The University of Alabama

The Marketing Coordinator I oversees marketing, promotion, and publicity functions for a department, college, or division under general supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinate...

Pay Grade/Pay Range:  Minimum: $44,200 - Midpoint: $55,300 (Salaried E6)

Department/Organization: 209315 - Marketing

Normal Work Schedule: Monday - Friday 8:00am to 4:45pm; occasional evenings and weekends as required.

Note to Applicants: Position is eligible for hybrid work subject to University policy.

Job Summary: The Marketing Coordinator I oversees marketing, promotion, and publicity functions for a department, college, or division under general supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.

Additional Department Summary: Implements strategies and tactics for the marketing of programs in the Office of Teaching Innovation and Digital Education (OTIDE). Places digital and print ads. Assists with the production of print materials. Researches competition for programs in OTIDE. Assists the Social Media Specialist in creating, updating, and maintaining social media accounts. Processes content edits to the website. Coordinates marketing for various programs. Organizes production of video testimonials. Assists with the planning and execution of eblasts. Assists with email campaigns through the customer relationship management system (CRM).

Required Minimum Qualifications: Bachelor's degree and some marketing, public relations, communications, or advertising experience.

Skills and Knowledge: Good organizational skills. Excellent communication skills. Ability to handle multiple projects at once.

Preferred Qualifications: Experience with Microsoft Office (Word, Excel and Outlook), Adobe Creative Suite, Customer Relationship Management (CRM) systems, and social media marketing. Certifications through Google Ads, Google Analytics, and Microsoft Advertising.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. "EEO is the Law" Poster