Marketing Coordinator - Excel Partners

Marketing Coordinator

Job Description:

Are you a passionate wordsmith? Our client seeks a Content Writer to join its dynamic Marketing Team. The Content Writer develops engaging, effective, concise, and informative copy and content across various marketing channels to support the strategic plan. This position plays a key role in reaching and educating U.S.-facing audiences for its multiple lines of business.

The Content Writer will work closely with staff from each division/company and reports to the Director of Marketing.

Job Description:

This full-time position is ideal for a creative, detail-oriented individual who has strong digital marketing skills, thrives in a fast-paced environment, and is well-versed at switching between different tones or audiences. The primary focus of this role will be on writing compelling multi-channel copy.

Duties include:

• Producing original, clear, persuasive copy for multiple audiences across different channels including web and landing pages, blog posts, email communications, print materials, press releases and statements, video scripts, digital advertising, and more.
  
• Editing existing or provided copy for spelling, grammar, tone of voice, and brand alignment
  
• Revise and optimize content based on feedback from stakeholders to ensure effectiveness and accuracy.
  
• Collaborate with SEO Coordinator to ensure best practices are met, and content ranks well in search engines and drives organic traffic.
  
• Work in conjunction with design teams to ensure copy and content prioritize the user experience
  
• Adapting and tailoring content to suit different target audiences, maintaining the appropriate tone and style for each line of business
  
• Providing SEO optimized metacontent on websites
  
• Researching competitors and staying on top of market trends
  
• Participate in special projects and perform other duties as assigned.
  

  Requirements:

• Bachelor’s Degree
  
• At least 3 years of experience as a content writer, copywriter, or similar role in the digital marketing space
  
• Strong understanding of SEO principles and experience in applying them to content creation
  
• Ability to switch between different tones and writing styles to cater to diverse audiences
  
• Ability to write both long-form and short-form copy
  
• Excellent organizational skills and multi-tasking abilities to meet deadlines
  
• Experience with copywriting and content development for UX
  
• Strong verbal and written communication skills
  
• Creative self-starter with the ability to work both independently and collaboratively as a team
  
• Working knowledge of tools such as Microsoft 365, Monday.com, SEMrush, WordPress, and Yoast
  
• Hands-on experience with content management systems (WordPress, etc.)
  
• Copywriting experience in travel, education, or lifestyle sectors a plus
  
• Experience with HubSpot a plus
  
  Competencies & Aptitudes:
  
• Critical Thinking, Technical Knowledge, Learning Agility, Strategic Thinking, Multitasking,
  Time Management
  
• Exceptional attention to detail, organized, creative drive, strong communication skills, and high standards of excellence.
  
• Ability to work independently and as part of a team in a fast-paced, fun environment.
  
• Ability to handle multiple ongoing projects simultaneously and pivot to time-sensitive tasks as needed.
  
  Work Environment
  This job operates in a hybrid environment. The company offers a 35-hour work week Monday-Friday, during the business hours of 9 am - 5 pm. The ideal candidate is expected to be in the Stamford, Connecticut, office on Tuesdays and Wednesdays.
  
  Salary: $60,000 - $65,000 annually.
  The company offers a competitive benefits package that includes health, dental, vision, short-term and long-term disabilities, 401k, profit sharing, and Group Life Insurance. We also have many great internal benefits, including tuition reimbursement, program discounts, and fitness reimbursement.