Marketing Lead, Planning and Analytics - AT & T

Job Description:

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

In this highly visible and cross-functional role that spans skillsets in Marketing, Finance, and Marketing Analytics. You will play a key role in AT&T’s marketing annual planning process. This role will aid in the creation of annual budgets based on revenue projections, goals for AT&T and the business units, market factors, marketing mix modeling, profit goals, external benchmarks, and other inputs. You will work with teams across the company to build a tops down plan, while simultaneously collaborating with business unit partners to create bottom-up list of activites that allow AT&T to maximize its return on marketing investment (mROI). You will collaborate closely with the marketing insights, strategy, planning and analytics teams along with other divisions to forecast and plan the marketing budgets that will drive results, specifically for revenue goals, and deliver on other KPIs including profit goals.

You will also provide strategic input and serve as a consultative partner and advocate across products and marketing initiatives via a centralized and coordinated approach. The net result will be a clear POV and overall recommendation for AT&T that will spend and maximize desired outcomes. You will also provide adjustments and guidance throughout the year to ensure spending is aligned to dynamic changes in the business. You will be working closely with the Marketing CFO team to monitor overall performance throughout the year and make the necessary adjustments, as well as Marketing teams to ensure plans are being appropriately tracked and measured.

Location: 3 days per week minimum working in our office in Dallas, TX

(This is not a remote position)

Principal Responsibilities:

Annual Marketing Budget Planning:

• Collaborating on annual bottoms-up budget for marketing across the organization, including:
  • Providing recommendations on budget thresholds to meet or exceed business KPIs
  • Provide quarterly and yearly marketing mix investment recommendations linked to specific marketing actions
  • Generate POV on marketing ROI’s across channels / campaigns / priorities and apply to broader spend planning (e.g. Forecasts, budgets, etc.)
  • Partnering with Marketing & Finance teams to build unified metrics that can be measured and optimized
  • Providing benchmarking and thought leadership on marketing-to-sales ratios, competitive insights, and perspective on optimal budgeting best practices
  • Contributing to a Multi-Product Integrated Planning Approach:
    • Building a cross-product investment strategy that prioritizes marketing spending based on revenue goals across products & across the enterprise
    • Recommending and implementing prioritization (including inputs into both Consumer and Business segments) and focus for each year that ties back to revenue goals for all of AT&T and drives optimal growth across our various businesses
    • Developing a spend recommendation, based on the total marketing budget, for each product campaign by allocating spending to revenue goals, industry dynamics and priorities for the year
    • Developing holistic methodology and process that balances the needs of AT&T with each product campaign, by allocating spending to revenue goals and priorities for the year
• Budget Maintenance and Optimizations:
  • Adjusting budgets as needed throughout the year based on business conditions and revised forecasts
  • Ongoing consulting and input into budgeting decisions with the Marketing teams across AT&T and our individual Business Units
• Internal Communications and Visibility:
  • Providing executive-level visibility into marketing budgeting and annual planning
  • Providing key updates to executives within AT&T and serving as a representative of the annual budgeting and planning process

Requirements/Qualifications:

Industry Expertise:

• Brand finance, CFO, or management experience in multi-product consumer and/or B2B companies
• Strategy, business intelligence and budget planning experience in a leading role with multiple brands for 5 years
• MBA, or other relevant advanced degrees focused in Finance and/or Marketing are strongly preferrable but not required

Functional Expertise:

• Experience in developing annual marketing budgets
• Understanding of marketing concepts, execution, trends, and best practices
• Highly analytical and able to spot trends/provide recommendations to the business
• Strong financial acumen and experienced in working with complex budget allocations, cost forecasting, and reconciliation
• Experience in developing and recommending marketing investment strategies across a portfolio of products and / or business lines
• Experience with Marketing and/or Finance planning tools, platforms, and processes with the ability to find insights, shape platform enhancements and utilization
• Corporate strategy/management consulting background and ability to communicate to various levels and stakeholder groups

Management Experience & People Leadership:

• Driving consensus and momentum across multiple teams internally, including senior leaders across functions
• Proven track record and can “lead outside the lines”; build coalitions; inspire collaboration, and drive cross-functional teams
• Experience in matrixed organizations and ability to collaborate with non-directs to drive change

Personal Disposition:

• Executive presence to inspire confidence with internal and external constituents
• Collaborative; willing to roll up their sleeves with the team
• Change agent and pragmatist; able to drive positive cultural change at AT&T

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you are in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Our Marketing Lead position earn between $130,700 - $196,100 (Dallas location only-3 days per week in office). Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. 

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.

Ready to close the deal on a career with AT&T?

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.