Marketing Liaison - Capitol Physical Therapy

Capitol Physical Therapy, is looking for a PART-TIMEMarketing Physician Liaison!

At Capitol, you’ll find an amazing culture because we want our employees to love coming to work and do what they love- helping our patients get back to their everyday lives. We provide you with a fun, family-like environment, support, career growth opportunities, and unmatched resources to do amazing work! 

The role of the Physician Liaison involves cultivating and nurturing strong customer relationships, with a primary focus on physicians and the community. Engagement with employers and payers may be required. Working closely with the CEO, Marketing Director, and Clinic Directors, the Marketing Liaison plays a critical role in implementing strategic marketing initiatives across the organization. Their primary responsibility is to drive physician field marketing and develop strong relationships with referral sources. The other focus of the Marketing Liasion role is supporting patient engagement, internal marketing, and being the face of the company at community events!

• Part Time (20 Hours/ Week)
• Pay Rate: $25/Hour
• Location: Madison, WI

Physician Marketing and Relations 

·                   Develop and maintain relationships with targeted physicians and other clinical referral sources.

·                   Work closely with the CEO, Marketing Director, and Clinic Directors.

·                   Complete eight (8) direct physician contacts per day/16 per week.

·                   Provide opportunities for physical therapists to interact with customers.

·                   Communicate effectively with referring providers and their office staff.

·                   Participate in monthly marketing meetings.

·                   Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.

·                   Coordinate with various staff to ensure customer requests are handled appropriately and promptly.

·                   Generate a consistent routing schedule to meet the needs of both internal and external customers.

·                   Maintain ongoing physician referral information and relationship/sales activity in Salesforce.

·                   Perform other work-related duties as assigned.

Community Engagement and Brand Awareness

·                   Work closely with the CEO, Marketing Director, and Clinic Directors in planning, organizing, and attending community special events.

·                   Develop local community relationships through advertising, sponsorships, and partnerships.

·                   Coordinating collateral materials, ordering and keeping assigned clinics stocked with materials.

·                   Assist in the preservation of the corporate identity.

Planning and Training

·                   Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationship development, community image, and amaZing service.

·                   Provide regular updates on company-wide marketing activity and track demographic data to support marketing initatives.

·                   Provide marketing training for Clinic Directors and designated clinical staff.

·                   Maintain an updated database of referral sources in Salesforce