Marketing Manager - Justrite Manufacturing Company, LLC
Broomfield, CO
About the Job
Description
JustriteSafety Groupis a growing family of industrial safety companies.
Together we protect workers, workplaces, and the environment with a
comprehensive range of industrial safety solutions. All Justrite Safety Group
portfolio companies are united by deep safety knowledge, long experience,
and a commitment to protecting people, property, and the planet.
SUMMARY:
The Marketing Manager works closely with business unit leader, product
manager and sales leadership to gain a deep understanding of the product
range, buyer personas, and market trends to develop content roadmap that
aligns to business priorities and outlines the business unit's marketing
objectives. This includes developing effective product positioning
strategies, composing relevant messaging that highlights product value
propositions, and designing effective programs, product launches and
events that reach the business unit's target audience.
The Marketing Manager is responsible for the achievement of communications and
marketing mission and goals. Ensure that evaluation systems are in place
related to the marketing campaign goals and objectives and report progress.
This role collaborates with the VP of Strategic Marketing and other business
unit marketing managers to create a center of marketing excellence.
Essential and Primary responsibilities and essential job functions listed in
priority order:
Develop and implement a long-term business unit marketing and action plan,
including identification of target audiences and industries, key value
propositions and distribution on relevant channels and measurement of the
results that will build brand awareness, generate leads and drive engagement
with customers, channel partners and employees. This includes developing
short- and long-term plans and budgets for the communications andmarketing
program and its activities, and performance tracking and monitoring.
Partner with corporate marketing, communications, events and marketing
operations through creative briefs for external messages and collateral,
including press releases, attributed quotes, event scripts, talking
points, social media posts, marketing collateral, and other
communications and marketing materials.to design impactful, content-rich,
multichannel nurture programs that drive demand and coordinate with sales to
facilitate customer pipeline.
Work closely with product management to develop the product content roadmap
detailing campaigns, product launches and events
Research where marketing and sales professionals are getting their information
today and build partnerships, co-marketing, and programs that generate demand.
Establish annual and quarterly marketing goals and KPIs for campaigns based on
historical or projected results, and tie back actual performance and revenue
impact. Monitor performance of brand visibility, lead generation, funnel
performance and engagement.
Design & execute 1:1, 1: few, and broad-based marketing initiatives
to meet pipeline requirements of varied account segments.
Establish intimate knowledge or our database of marketing leads to uncover
where opportunities for engagement exist.
REQUIREMENTS:
Bachelor's Degree in Marketing or related Business Administration
Proficiency in Microsoft office, Excel, PowerPoint
Minimum six years' experience in marketing, business administration, or
related field
Project management - must work on cross-functional environment to drive
projects, create and prioritize related tasks, manage multiple
obligations, and meet deadlines while under pressure
Problem-solving and organization - ability to assimilate information and
potentially conflicting ideas into coherent and logical outcomes.
Technical aptitude - experience in translating and communicating complex
technical topics to execute actions with easy-to-understand benefits.
Communication - excellent written and verbal communication skills - experience
in creating, composing writing, and editing materials
Business acumen - possess insight to larger business goals and objectives and
understand how the role fits into overall strategy
BENEFITS:
We offer excellent comprehensive benefits that include:
Medical, Dental & Vision benefits
Health Care Savings Accounts and Flexible Spending Accounts
Paid time off including vacation & personal time
401K - with company match. Both pretax and Roth options available
Company paid Short Term Disability
Company paid Long Term Disability
Company paid Employee Assistance Program
Employee Wellness Program
The contractor will not discharge or in any other manner discriminate against
employees or applicants because they have inquired about, discussed, or
disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other
employees or applicants as a part of their essential job functions cannot
disclose the pay of other employees or applicants to individuals who do not
otherwise have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
JustriteSafety Groupis a growing family of industrial safety companies.
Together we protect workers, workplaces, and the environment with a
comprehensive range of industrial safety solutions. All Justrite Safety Group
portfolio companies are united by deep safety knowledge, long experience,
and a commitment to protecting people, property, and the planet.
SUMMARY:
The Marketing Manager works closely with business unit leader, product
manager and sales leadership to gain a deep understanding of the product
range, buyer personas, and market trends to develop content roadmap that
aligns to business priorities and outlines the business unit's marketing
objectives. This includes developing effective product positioning
strategies, composing relevant messaging that highlights product value
propositions, and designing effective programs, product launches and
events that reach the business unit's target audience.
The Marketing Manager is responsible for the achievement of communications and
marketing mission and goals. Ensure that evaluation systems are in place
related to the marketing campaign goals and objectives and report progress.
This role collaborates with the VP of Strategic Marketing and other business
unit marketing managers to create a center of marketing excellence.
Essential and Primary responsibilities and essential job functions listed in
priority order:
Develop and implement a long-term business unit marketing and action plan,
including identification of target audiences and industries, key value
propositions and distribution on relevant channels and measurement of the
results that will build brand awareness, generate leads and drive engagement
with customers, channel partners and employees. This includes developing
short- and long-term plans and budgets for the communications andmarketing
program and its activities, and performance tracking and monitoring.
Partner with corporate marketing, communications, events and marketing
operations through creative briefs for external messages and collateral,
including press releases, attributed quotes, event scripts, talking
points, social media posts, marketing collateral, and other
communications and marketing materials.to design impactful, content-rich,
multichannel nurture programs that drive demand and coordinate with sales to
facilitate customer pipeline.
Work closely with product management to develop the product content roadmap
detailing campaigns, product launches and events
Research where marketing and sales professionals are getting their information
today and build partnerships, co-marketing, and programs that generate demand.
Establish annual and quarterly marketing goals and KPIs for campaigns based on
historical or projected results, and tie back actual performance and revenue
impact. Monitor performance of brand visibility, lead generation, funnel
performance and engagement.
Design & execute 1:1, 1: few, and broad-based marketing initiatives
to meet pipeline requirements of varied account segments.
Establish intimate knowledge or our database of marketing leads to uncover
where opportunities for engagement exist.
REQUIREMENTS:
Bachelor's Degree in Marketing or related Business Administration
Proficiency in Microsoft office, Excel, PowerPoint
Minimum six years' experience in marketing, business administration, or
related field
Project management - must work on cross-functional environment to drive
projects, create and prioritize related tasks, manage multiple
obligations, and meet deadlines while under pressure
Problem-solving and organization - ability to assimilate information and
potentially conflicting ideas into coherent and logical outcomes.
Technical aptitude - experience in translating and communicating complex
technical topics to execute actions with easy-to-understand benefits.
Communication - excellent written and verbal communication skills - experience
in creating, composing writing, and editing materials
Business acumen - possess insight to larger business goals and objectives and
understand how the role fits into overall strategy
BENEFITS:
We offer excellent comprehensive benefits that include:
Medical, Dental & Vision benefits
Health Care Savings Accounts and Flexible Spending Accounts
Paid time off including vacation & personal time
401K - with company match. Both pretax and Roth options available
Company paid Short Term Disability
Company paid Long Term Disability
Company paid Employee Assistance Program
Employee Wellness Program
The contractor will not discharge or in any other manner discriminate against
employees or applicants because they have inquired about, discussed, or
disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other
employees or applicants as a part of their essential job functions cannot
disclose the pay of other employees or applicants to individuals who do not
otherwise have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Source : Justrite Manufacturing Company, LLC
