Marketing Manager, Celadon - Macmillan
New York, NY
About the Job
Description
Celadon Books, a division of Macmillan, is seeking a Marketing Manager to join our team. This is an exciting opportunity for an engaged and enthusiastic title marketer. You will oversee all aspects of developing and executing creative, customized title marketing campaigns.
This role reports to the Associate Director of Marketing. You will work closely with editors, authors, and publicists on hardcover and paperback publications across many genres including mystery/thriller, literary fiction, women’s fiction, biographies and memoirs, history and politics, self-help, cookbooks, and more. The ideal candidate must possessstrong project and time management skills, attention to detail, and creativity.
What you'll do:
+ Develop and execute creative marketing campaigns for a wide variety of titles across genres to create awareness and drive sales
+ Work closely with the Senior Director of Marketing Strategy to develop advertising plans for assigned titles and collaborate on ad copy and direction
+ Strategize influencer marketing plans, including ARC mailings, influencer boxes, virtual author events for influencers, book club outreach, and sweepstakes with partner brands
+ Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and driving sales
+ Work closely with the Social Media Manager to develop organic and paid promotions across Facebook, Instagram, and TikTok
+ Attend weekly publicity/marketing meetings and title specific meetings with authors and agents
+ Plan and execute trade marketing campaigns, including conducting bookseller mailings, pitching bookstore and library book clubs, assisting the Macmillan Events team with trade shows, and working closely with the Macmillan Library Marketing team
+ Manage the creation of sales assets, including sell sheets, promotional graphics for accounts, and account-specific requests
+ Communicate plans to sales team at bi-weekly sales meeting, sales conference, and as needed
+ Maintain budget for assigned titles
+ Present learnings from influencer marketing programs at title-specific post-mortem meetings
+ Send campaign updates to authors and agents via Google Docs
What you'll bring:
+ Excellent communication, presentation, and writing skills
+ Strong understanding of social media platforms, influencer relationships, and advertising landscape across a variety of adult readerships
+ Results-oriented, motivated, resourceful, and able to work independently
+ Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
+ Energy, creativity, and a passion for a wide variety of book genres
+ Basic InDesign and Photoshop skills
+ Google Business Suite skills
Ideal experience:
+ 5+ years marketing experience in trade book publishing
+ College Degree or equivalent experience
This role will have an annual salary of $65,000 - $70,000.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.
We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.
Celadon Books, a division of Macmillan, is seeking a Marketing Manager to join our team. This is an exciting opportunity for an engaged and enthusiastic title marketer. You will oversee all aspects of developing and executing creative, customized title marketing campaigns.
This role reports to the Associate Director of Marketing. You will work closely with editors, authors, and publicists on hardcover and paperback publications across many genres including mystery/thriller, literary fiction, women’s fiction, biographies and memoirs, history and politics, self-help, cookbooks, and more. The ideal candidate must possessstrong project and time management skills, attention to detail, and creativity.
What you'll do:
+ Develop and execute creative marketing campaigns for a wide variety of titles across genres to create awareness and drive sales
+ Work closely with the Senior Director of Marketing Strategy to develop advertising plans for assigned titles and collaborate on ad copy and direction
+ Strategize influencer marketing plans, including ARC mailings, influencer boxes, virtual author events for influencers, book club outreach, and sweepstakes with partner brands
+ Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and driving sales
+ Work closely with the Social Media Manager to develop organic and paid promotions across Facebook, Instagram, and TikTok
+ Attend weekly publicity/marketing meetings and title specific meetings with authors and agents
+ Plan and execute trade marketing campaigns, including conducting bookseller mailings, pitching bookstore and library book clubs, assisting the Macmillan Events team with trade shows, and working closely with the Macmillan Library Marketing team
+ Manage the creation of sales assets, including sell sheets, promotional graphics for accounts, and account-specific requests
+ Communicate plans to sales team at bi-weekly sales meeting, sales conference, and as needed
+ Maintain budget for assigned titles
+ Present learnings from influencer marketing programs at title-specific post-mortem meetings
+ Send campaign updates to authors and agents via Google Docs
What you'll bring:
+ Excellent communication, presentation, and writing skills
+ Strong understanding of social media platforms, influencer relationships, and advertising landscape across a variety of adult readerships
+ Results-oriented, motivated, resourceful, and able to work independently
+ Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
+ Energy, creativity, and a passion for a wide variety of book genres
+ Basic InDesign and Photoshop skills
+ Google Business Suite skills
Ideal experience:
+ 5+ years marketing experience in trade book publishing
+ College Degree or equivalent experience
This role will have an annual salary of $65,000 - $70,000.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.
We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.
Source : Macmillan