Marketing Manager, Client Engagement at TEKsystems

Description:

The Marketing Manager is a front-facing contact and relationship builder for key stakeholders ("clients") and provides critical and informative input for the marketing strategies and plans for Stanford Medicine's Destination Service Lines and other Service Lines. May also provide marketing support for Stanford Health Care Programs and Products, Medical Office Buildings, Stanford Medicine Partners, Stanford Health Care Tri-Valley, and special projects. Brings innovative ideas, techniques, and marketing opportunities to the forefront to benefit Stanford Medicine and continue to position the organization as a leading academic medical center. The role has account-specific budget responsibilities. • Leads the development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics. • Oversees and holds ultimate accountability for the execution of marketing plans and closely monitors outcomes/metrics. • Builds and maintains strong client relationships with key stakeholders and departments throughout the organization, acting as the primary point of contact for assigned service lines, programs, etc. • Regularly provides and presents updates to key internal and external stakeholders regarding marketing activities, metrics, and outcomes. • Closely collaborates with Marketing, Communications, and Strategy departments to ensure marketing efforts align with and drive support for Stanford Medicine’s goals. • Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner. • Understands and shares local competitor positioning and opportunities to help develop stronger marketing plans and tactics. • Influences go-to-market plans that drive growth, customer engagement, and patient retention (partnering with Patient Experience).

Skills:

marketing strategy, marketing management

Top Skills Details:

marketing strategy,marketing management

Additional Skills & Qualifications:

MINMUM QUALIFICATIONS Education Qualifications • Bachelor's degree in a work-related discipline/field from an accredited college or university required. Licenses and Certifications • None Experience • 5 years of progressive responsibility and directly related work experience required. • Experience in an academic medical or community hospital setting preferred. KNOWLEDGE/SKILLS & ABILITIES • Knowledge of concepts, principles, and methods of developing and executing effective marketing strategies. • Demonstrated ability to translate business objectives into strategic marketing plans and tactics. • Demonstrated experience in presenting complex ideas in a simple and impactful manner. • Ability to work in a matrix environment with multiple stakeholders and clients. • Ability to communicate (verbal and written) effectively at all levels of the organization • Ability to effectively prioritize work and meet deadlines in a fast-paced environment with competing priorities. • Demonstrated ability to recognize and resolve conflicts through collaboration, communication, and customer (patient and physician) advocacy. • Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies. • Strong relationship-building and bridging competencies.

Experience Level:

Intermediate Level

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.