Marketing Manager - Planet Interactive

Marketing Manager
 
Location: Hybrid in Framingham, MA
Duration: 6 months
Pay: up to $50/hr, DOE
 
Our retail client has a need for a Marketing Manager! This contract role will be roughly for 6 months and 30-40 hours a week. This role is hybrid in Framingham, MA – onsite twice a week.
 
Responsibilities:

• Oversees strategy, media and creative of all owned marketing assets such as email and organic social as well as corresponding on site assets
• Acts as internal point person for all owned channels by building relationships with cross functional groups such as Merchandising, Planning, Media & Digital Marketing and Web Store Operations
• In partnership with Creative, oversees photography process by ensuring seasonal merchandise needs are met, selecting talent, and approving final photography selections
• Sets marketing direction and oversees team on execution of Influencer plans
• Sets marketing direction and oversees team and agency on execution of multi-channel PR plans
• Closely collaborate with critical business partners (Merchandising, Site Operations) and marketing partners (Consumer Insights & Analytics (CI&A), Media/Digital Marketing) on measurement of Marketing initiatives
• Ensure marketing spend is on budget and that funds are allocated to generate high-impact results with maximum efficiency and an eye towards continuous improvement
• Oversee two Marketing Specialists in their day-to-day activities and coach them on performance and professional development

 
Qualifications:

• 6-8 years of ad agency or client side Advertising/Marketing experience
• Agency and/or retail experience is preferred
• Multi-channel, integrated thinker who can connect the dots between objectives & channels
• Strong communication skills
• Excellent project management skills and attention to detail
• Organization and multi-tasking skills
• Campaign production knowledge
• Highly motivated/ambitious and a new idea generator