Marketing Manager - Front Store Shopper Experience Strategy (Contractor) - LanceSoft Inc
Woonsocket, RI 02895
About the Job
Position Summary:
Expertise in business strategy, marketing measurement and reporting methods/tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed
Primary Role and Responsibilities:
• Lead and implement customer-focused front store shopper experience strategies utilizing the best tactics available inside the store environment while also innovating and creating new tactics to meet objectives
• Drive the creative brief and development process, in partnership with Business Partners and Creative designers, to ensure we design and execute experiences that optimize consumer decision making and revenue
• Leverage insights from a variety of internal and external data sources, outline key shopper journeys for these experiences, particularly outlining the decision-making points and pain points that our retail experience design needs to consider
• Own end-to-end Compliance Signing process and tactics
• Establish and maintain strong cross-functional relationships with key internal stakeholders, such as Insights and Analytics, Customer Experience, Front Store Marketing, Creative, Experience Design, Legal, Finance, and Operations
• Help coordinate the printing and shipping of signage, including partnering with Print Procurement, completing print request forms, quote reviews, documentation, and submission for POs, checklist development, inventory management, and signage re-prints
Experience:
Qualifications: Expert in direct and digital marketing programs
Able to drive vision and facilitate stakeholders to achieve clear objectives
Partners with reporting and analytic stakeholders and joint teams to ensure data and tactical report plans align with objectives
Strong facilitation and change management skills to communicate and drive alignment
Preferred Qualifications:
• Self-motivated, high-capacity individual who can win in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
• Proven track record of working collaboratively with internal and external business partners to deliver business results
• Prior experience working with creative agencies– ability to provide strategic direction, feedback, and ensure creative is delivered on strategy
• Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations
• Strong familiarity with the in-store retail environment and a deep appreciation of end-to-end consumer shopping
Education:
• Bachelor’s degree in Business, Marketing, or related field or equivalent experience required.
Source : LanceSoft Inc
