Marketing Manager, Kansas City, Missouri - National Beef

Find your future at National Beef!

National Beef Packing, Kansas City, Missouri, is seeking to hire a professional, flexible and motivated individual to join our family as a Marketing Manager.  With competitive pay and benefits, stable work, and an environment that is caring and supportive, National Beef could become your next career move!  

Competitive wages and benefits:

• Family-friendly benefits including Health, Dental, and Vision
• 401 (k) with Company match
• Paid Vacation
• Paid Holidays
• Tuition Reimbursement

Marketing Manager responsibilities include but are not limited to:

Manage marketing projects assigned to support the company’s business-to-business and consumer marketing objectives and strategies. Lead and assist in the development, implementation, and support of marketing & sales tactics across traditional and digital platforms for new and existing products, programs, and promotions. 

Key Roles and responsibilities for the Marketing Manager:

• Ability to assess the marketplace for given program, assess the state-of-the business through sales data, competitive assessments, and market research

• Collaborate with team to develop sales and marketing plans to ensure product/program/brand is relevant to the customer/consumer

• Project manager of assigned projects; write project assessments, situation overviews, creative briefs and lead creative agency through concept development, production of marketing assets

• Provide copy platform for all given projects that align with brand voice, imagery and character

• Execute marketing/communication plan for company and value-added brands. Maintain brand character, voice, and imagery for each brand. Seek unique ways to create news for the brands

• Maintain and administer web site; provide help in developing additional product/program functionality. Keep content fresh and current

• Develop sales presentation templates – create and update key slides with product, program and company news

• Collaborate with Business Managers and Sales team to develop account-based marketing to support our customer marketing efforts

• Develop all customer and prospect communications – including lead generation programs and emails

• Manage all aspects of developing and updating on and offline sales collateral, including development of case studies

• Collect and compile industry and competitive reports, new items, program innovations, etc. Report findings and recommendations to team

• Other duties as assigned

This is an on-site position.

Qualified candidates for the Marketing Manager position should possess the following:

• Background in business-to-business trade marketing and/or consumer marketing. Strong project management capabilities and ability to manage multiple projects and priorities simultaneously. Ability to work with cross-functional teams including sales team, customers, business managers and support agencies to achieve effective, timely and efficient project results

• Experience with both traditional and digital platform marketing execution. Experience with Sitecore and WordPress digital platforms is beneficial

• Strong verbal and written communication skills that facilitate project work with agency partners by structuring strategic vision, objectives and goals that drive tactical action to supports company sales function

• Understanding of various B2B customer segments and sales channels with knowledge of the protein/beef industry a plus. Ability to conduct market analysis and define positioning competitive sets, and marketplace opportunities

• Familiarity with consumer marketing programs and tactics with emphasis on supporting customer driven initiatives and account-based marketing programs for in-store execution. Has experience developing and implementing digital and social media strategies into the marketing mix of brand/program plans

• Adept at developing working partnerships, team dynamics and project structures

• Highly organized, solution driven independent thinker

• Able to manage accountability and respond to competing priorities

• Possess solid self-management skills and self-motivated. A quick learner

• Four-year college degree in Marketing, Business or relevant field

• Five years plus of similar or related work experiences

• Familiarity with web platforms and analytics a plus

• Protein industry business knowledge and experience a plus

• Strong experience using Microsoft Word, Excel, Power-Point and Adobe Creative Suite Design programs

Applicants must be authorized to work for ANY employer in the U.S. We are unable to provide visa sponsorship at this time.

National Beef is a leader in producing fresh, chilled and further processed beef products for customers in the U.S. and worldwide. We offer a variety of employment opportunities in our production, packaging, and hide tanning facilities that stretch from the western plains to the east coast. We strive to be the preferred employer in every one of those communities, whether it’s measured by the number of people employed or the good we do in the area. We invite you to join our family, wherever you call home.

National Beef is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, natural origin, age, gender identity, protected veterans status, or status as a disabled individual.

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