Marketing Manager - Apex California

About Apex Service Partners:

Apex Service Partners – California/Hawaii is expanding its marketing team. We are seeking a seasoned Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

Job Overview:

The Marketing Manager for the California/Hawaii region will play a pivotal role in developing and executing marketing strategies across 12+ brands across California and Hawaii. The Marketing Manager will report directly to the Director of Marketing. The ideal candidate will be a well-rounded marketing professional who thrives in a high paced environment with a strong focus on both traditional and non-traditional methods, including digital marketing channels like paid search, SEO, and Local Service Ads (LSA). This involves spearheading traditional market efforts, assisting with digital execution, reporting on analytics, the execution of marketing campaigns, and more. The ability to effectively prioritize projects and manage a high volume of creative requests is a must for the role. The ability to collaborate effectively with field personnel, including General Managers and Regional Managers, is crucial. Candidate must be a highly driven, motivated, self-starter who absorbs knowledge and builds on it to bring ideas to life.

Responsibilities:

1. Marketing Strategy: Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility. Responsible for the regional brands marketing initiatives and execution. Knowing the capacity and call needs of the regional brands and working to pull the necessary marketing levers to keep capacity filled. Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
2. Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales. Responsible for planning and overseeing advertising and all campaign input and tracking accuracy. Gather brand assets as needed for marketing collateral. Oversee script adherence and execution for radio and TV. Coordinate, process, and track community and employee sponsorships. Review and manage the reputation of the regional brands including, but not limited to BBB, Yelp, Google.
3. Digital Marketing Expertise: Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
4. Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI. Managing and tracking budgets on a weekly and monthly basis to ensure accuracy and budget adherence to monthly financials. Invoice reconciliation – ensuring marketing invoices are accounted for, accurate, and paid across companies.
5. Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for the California/Hawaii region.
6. Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image. Lead and execute rebranding responsibilities including, but not limited to recreating literature, print advertisement, and digital assets.
7. Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs. Organizing and running weekly marketing meetings with the regional brands.
8. Performance Analytics: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement. Responsible for analyzing marketing reports on a weekly, monthly, and annual basis. Must have advanced data analysis skills in MS Excel to develop comprehensive reports for stakeholders and marketing director.

Qualifications:

1. Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
2. Proven experience as a Marketing Manager with expertise in traditional and digital marketing. Ability to manage multiple projects at once.
3. Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
4. Excellent communication and interpersonal skills to collaborate effectively with field personnel.
5. Analytical mindset with the ability to interpret data and make data-driven marketing decisions. (Power BI, MS Excel is a must) (Solid knowledge of website and marketing analytics tools)
6. Experience in Skilled Trades is highly desirable.
7. Graphic Design Skills (Photoshop, InDesign, Illustrator, Canva)
8. Relevant experience in planning and managing marketing budgets.

Apex Service Partners is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.