Marketing Manager - inPowered

About inPowered:

inPowered’s AI platform enables brands to maximize their advertising ROI. Powered by Artificial Intelligence and years of machine learning, their Generative AI and AI Decisioning solutions allow marketers to collect proprietary data and use it to drive real ROI – positively changing brand perception, increasing action taken onsite, lead generation and user engagement. inPowered was founded in 2014 by Peyman and Pirouz Nilforoush after selling their previous company, NetShelter, to Ziff Davis.

Description:

As Marketing Manager, you will execute marketing strategies to create awareness, generate leads, and support the company's growth objectives. You will execute marketing initiatives, working collaboratively with cross-functional teams to implement data-driven campaigns that fuel our sales pipeline and enhance our market presence.

Responsibilities:

• Demand Generation: execute comprehensive demand generation strategies that align with business objectives, leveraging a mix of inbound and outbound marketing tactics.
• Lead Generation: manage lead generation programs, including linkedin outreach, email marketing, and content marketing, to attract and nurture leads through the sales funnel.
• Content Development: Support marketing content creation by collaborating with the team to create compelling marketing collateral, such as whitepapers, case studies, and blog posts, to engage target audiences.
• Social Media Management: Oversee social media accounts, develop a content calendar, and engage with the community to enhance brand visibility and engagement.
• Digital Advertising: Manage PPC digital advertising campaigns, optimizing for performance and ROI.

Requirements:

• Bachelor’s degree in Marketing or related field.
• Proven experience as a Marketing Manager or in a similar role, preferably in the adtech industry.
• Hands-on experience managing and executing paid campaigns - specifically LinkedIn & Google
• Strong knowledge of demand generation tactics, including email marketing, content marketing, SEO, SEM, and digital advertising.
• Proficiency in marketing automation tools and CRM systems.
• Data-driven mindset with the ability to analyze data and derive actionable insights.
• Excellent project management and organizational skills.
• Strong written and verbal communication skills.
• Team player with a collaborative and results-oriented approach.

Benefits:

• Unlimited time off
• Benefits paid 100% by inPowered
• 401K offered
• Gym, home internet, cell phone reimbursements

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