Marketing Operations Analyst - Canopy

Marketing Operations Manager 

Canopy, South Jordan, UT

About Us

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. 

Our goal is to help our clients unlock the firm they've always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. 

Click here to see why our clients love Canopy.

Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!

The Opportunity

The Marketing Operations Manager will play a pivotal role in advancing Canopy's Marketing Automation and MarTech strategy. This position will collaborate closely with Marketing and Sales Operations to support campaigns and email marketing activities, develop processes and automation, enhance data hygiene, and analyze performance data. This execution-focused role requires creative problem-solving, strong cross-functional skills and the ability to transform concepts into minimum viable products, eventually progressing to best-in-class solutions.

This is a hybrid position in South Jordan, Utah (M, W, F in-office). 

What You'll Do:

• Work closely with multiple teams across marketing, as well as the RevOps team to build reports, 
• Coordinate with teams across the marketing organization to continue to build out and maintain our marketing automation, reporting, analytics, marketing attribution, database strategy and audience segmentation.
• Build campaign operations such as promos, events, webinars, etc. in Hubspot, Salesforce, and other platforms in our martech stack.
• Manage lead list imports and post-event operations.
• Troubleshoot to identify issues and solutions to campaign operations and lead management.
• Manage urgent requests and coordinate their execution or fulfillment..
• Contribute with knowledge and execution to marketing operations projects
• Manage our marketing technology stack, including Hubspot
• Manage the lead funnel process, and provide recommendations and enhancements as needed, and ensure a tight integration with Salesforce.com.
• Coordinate with our Creative team and Development team to maintain and iterate our website and other web properties.
• Proactively identify opportunities for measuring and tracking outcomes for the marketing team. 

What We're Looking For:

• 3+ years of expertise using a marketing automation platform
• Strong familiarity with Salesforce.com and Hubspot, specifically building reports and dashboards and helping teams to analyze that data and provide recommendations and best practices. 
• Experience in creating and managing technical aspects of key marketing processes and systems used to generate, nurture, distribute, and report on leads. 
• Ability to drive website development forward as new functionality is needed or existing functionality breaks. 
• Experience integrating key technologies into the marketing tech stack. 
• Ability to provide guidance in the software purchase process for the marketing team, to ensure that the software will integrate to the existing tech stack. 
• Passionate about technology and early stage startups, and ability to thrive in a fast-paced environment.
• Strong cross-functional skills and ability to manage multiple projects simultaneously from concept through completion. 
• Attention to detail coupled with a passion for automation, process, data and analytics is essential in this role to help establish and fine-tune the systems and processes tied to marketing measurement, and marketing infrastructure required to execute a scalable marketing plan for a rapidly growing business.

We know many women do not apply for a job if they don't perfectly fit the description. We want you to apply anyway.

Why You Want to Work Here:

Flexible Paid Time Off - that you're actually encouraged to use plus 10 company holidays! 

❤‍ Health Benefits - including Medical, Dental, and Vision and an HSA Match. 

401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.

Mental Health -  all employees have access to Impact Suite & to our Employee Assistance Program (EAP).

Paid New Parent Leave & Birthing Parent Leave - so you're able to care for your little ones.

➕ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.

Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!

Company Events - including monthly company-wide meetings, summer parties, and more.

ERG Committees - drive initiatives around education, community outreach, recruiting, and onboarding, fostering an inclusive workplace and diverse employee engagement.

☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We've got you covered. 

Our Values:

We approach our work every day with a few things in mind:

Own - we own this place! We focus on outcomes, holding ourselves & each other accountable.

Win - we win by delighting our customers with the very best products and services.

Do Good - we work hard to be good people!

Embrace Curiosity & Candor - we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

To learn more about us & our values, click here.

Interviewing @ Canopy:

We know application processes can be a little stressful. Here's are the stages of a typical interview process:

• Once your application is received, we will review it and get back to you if we feel like it's a mutual fit! 
• 20 minute phone call with the People Team
• 45-60 minute video or in-person interview with the Hiring Manager
• 1-3 rounds of interviews depending on the role
• Final Interview

Interview processes can vary depending on the role. The People Team will give you a role specific overview of the process during your first phone call. 

Remember: This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviews—our hiring teams will always make sure to save time for questions at the end! 

Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.