Marketing Operations Lead, Digital and Web Analytics - Apollo.io
New York City, NY
About the Job
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
Position Overview: Apollo is looking for a seasoned marketing analytics professional to work closely with our growing marketing team. In this role, you will monitor the health of the marketing funnels, enhance performance, processes and technological improvements to maximize program ROI and deliver customer satisfaction, build the analytics framework that will operationalize our reporting capabilities, and proactively identify insights to guide program and monetary investments on the marketing team.
Responsibilities:
- Be a thought partner to marketers and guide investments in our SEO and SEM strategy by creating top-of-funnel metric instrumentation
- Own top-of-funnel tools such as Google Analytics and Google Tag Manager, and certify metrics and definitions with a high level of confidence
- Collaborate with the demand generation team in tracking the effectiveness of digital ad campaigns by measuring conversion rates, attribution, and return on ad spend
- Collaborate with the Business Intelligence team to build new data products, and operationalize data infrastructure. As one of their business stakeholders, create comprehensive requirements documents and support engineering builds
- Through weekly reporting, proactively identify gaps in the rep-led and self-serve funnels. Evaluate how the business is trending towards goals, and advise stakeholders on ways to course-correct
Requirements:
- 6-8 years in a Business Operations, Analytics, or a Strategy/Insights role with expertise in leading complex, cross-functional projects
- Exceptional analytical experience and prior experience implementing Google Analytics, managing Google Tag Manager, and an understanding of tools such as Mutiny. Experience using SQL and Looker is a huge plus
- Ability to distill complex insights into clear, actionable steps for the business
- Ability to build trust with stakeholders, proactively collaborate with marketers to design a repeatable framework for tracking top-of-funnel web metrics
- Strong presentation, communication skills, and the ability to drive several cross-functional projects in parallel is important
What You'll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees' careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You'll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We're very collaborative at Apollo, so you'll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You'll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you'll have a whole team remotely by your side to help you do it!
